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Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lions share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy. Building backlinks to these inner pages ensures they contribute to overall site authority, amplifying your topical […] The post Achieving link equity: Understanding link building for homepages vs. inner pages first appeared on Agili
In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.
Picture this: Your company inadvertently creates defective products that harm the general public. What an alarming crisis! Before you take accountability measures and damage control steps, the first thing to do is tosincerely apologize! But here’s the thing: An effective apology can turn a corporate crisis into a business opportunity. On the flip side, an […] The post The art of apology: 6 steps to crafting the perfect corporate response first appeared on Agility PR Solutions.
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms Chicago offices but passed on each. They seemed like smaller versions of the world I was… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm The post 6 Essential Ingredients to Successfully Launching Your Own PR Firm appeared first on Culpwrit.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.
Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective. Without a clear roa… Read more The post Navigate and Mitigate Risk With a Targeted Crisis PR Strategy appeared first on eReleases.
Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective. Without a clear roa… Read more The post Navigate and Mitigate Risk With a Targeted Crisis PR Strategy appeared first on eReleases.
GB News PR expert Mark Borkowski told the Mail that Meghan’s choice of attire carries significant symbolism. “The all-white attire screams ‘purity of reinvention’ while the ‘2025’ etched in the sand conveniently doubles as both a literal timestamp and a metaphorical clean slate,” he said. Borkowski described the post as “a PR textbook example of someone signalling a new era.” “It’s a subtle power play, simultaneously fostering cur
The recent $15M settlement between ABC News and the president-elects presidential library over defamation claims raises important questions for journalists, media outlets, and public figures moving forward. Abbie Fink unpacks the settlement and what it means for media responsibility and journalistic integrity in the latest episode of Copper State of Mind.
The Spokesman Review With Netflix show, Meghan Markle seeks clean slate after Duchess Difficult years With Markles New Years Day post, public relations experts said that her ocean imagery and her all-white outfit were obviously chosen to show purity and a desire for a metaphorical clean slate in 2025 following a challenging few years for her public image.
The consumer packaged goods (CPG) industry, a behemoth responsible for the production and distribution of everyday items, is undergoing a significant transformation. This shift is driven by a growing consumer consciousness, stringent environmental regulations, and a corporate desire to build sustainable brands. At the heart of this change is the rise of eco-friendly packaging, which is best promoted through CPG marketing.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
OK Magazine PR guru Mark Borkowski told The Telegraph that the “separation of work” between Harry and Meghan has been happening for a while now, particularly as Meghan develops her new American Riviera Orchard brand. According to Mark, this is because the “star power” they thought they would possess as a duo after stepping back from their senior Royal duties “didn’t work” Mark elaborated: “They had to change the narrative.
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