Axia PR

JULY 17, 2024

Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates. The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?

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Pitching Data 118

Agility PR Solutions

JULY 17, 2024

Public relations and email marketing are both powerful tools in any business’s arsenal. But they don’t come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your audience. That effectiveness comes when you make your messaging […] The post 5 ways to use email marketing for public relations appeared first on Agility PR Solutions.

Publicity 110

Publicity Marketing Tools Strategy 110

Notified

JULY 17, 2024

“We have to stay up to date on the conversation about financial services and what’s going on out there [in the media]. We have to make sure what’s being said is accurate and what’s being conveyed is proper.

Financial 92

Financial Case Study Media Study 92

Agility PR Solutions

JULY 17, 2024

SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s ability to rank and attract organic traffic. Here’s five effective […] The post Driving traffic: 5 tips for maximizing reach through social media and SEO appeared first on Agility PR Solutions.

SEO 110

SEO Social Media Media Google 110

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Mark My Words

JULY 17, 2024

Mail Online Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline that there should now be ‘no surprise’ if Mr Schofield makes a TV return, perhaps even in 2024. But amid rumours execs at ITV and the BBC are not receptive, Phil must convince them that he can ‘win back the trust’ of audiences and be more ‘likeable’ after the scandal involving a younger male colleague and his falling out with Holly Willoughby. ‘Never write off Phillip

Writing 60

Writing Publicity 60

Contently - Strategy

JULY 17, 2024

Novelty in marketing refers to anything new, original, or unusual that makes a story stand out and grab your audience’s attention. In our information-saturated world, incorporating novelty can make all the difference. Whether it’s a unique plot twist, an unfamiliar setting, or an innovative character, novelty keeps your audience engaged and eager for more. 5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’

Storytelling 52

Storytelling Marketing Creativity Tools 52

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing the Intranet or coordinating the All-Hands meeting. How you reach your employees is irrelevant. What matters is whether the audience received your messages, believed them, and might be inclined to do whatever it is you need them to do. When Internal Communications is done effectively, it has enormous impact on the success of your organization.

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Internal International Measurement Communications 52

PR Fuel

JULY 17, 2024

Are media outlets and consumers engaging with your brand? It can take five impressions before people recognize your business. Without a media outreach strategy, you could miss a chance to generate brand visibility. Generating media attention can help you reach your ideal customers online. As you gain … Read more The post Mastering Media Outreach: Effective Press Release Strategies appeared first on eReleases.

Strategy 52

Strategy Media Consumer Branding 52

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing your Intranet or coordinating the All Hands meeting. The vehicle by which you reach your employees is irrelevant. What matters is whether the audience received your messages, believed them and might be inclined to do whatever it is you need them to do. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

Internal 52

Internal International Measurement eBook 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Doctor Spin

JULY 17, 2024

2045: “Echo Sapiens” by Jerry Silfwer Suppose humanity has a hard time resisting the urge to use AI to improve AI exponentially—despite existential risks. How could we, then, ever resist the urge to use AI to improve … ourselves? Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals.

Blogging 52

Blogging Communications Marketing Trends 52

Institute for Public Relations

JULY 17, 2024

Pew Research Center examined how people’s political views and experiences differ depending on the websites and apps they use. An online survey of more than 10,000 internet users was conducted from March 18-24, 2024, in the U.S. The survey covered four social media platforms: TikTok, X (formerly Twitter), Facebook, and Instagram. Key findings include: 1.) … Continue reading How Can Americans Navigate Politics on Social Media?

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Social Media Media Survey Instagram 52