Agility PR Solutions

MAY 19, 2024

In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors. A record number of over 500 anti-LGBTQIA+ […] The post New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers appeared first on A

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Study Consumer Branding Brand 117

PR Fuel

MAY 19, 2024

Launching a new product is an exciting time for any business. It’s your chance to show the world what you’ve been working on and get people buzzing about your latest creation. But to make sure your launch is a success, you need to have a. Read More The post Leveraging PR for Your New Product Launch Strategy appeared first on eReleases.

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Product Launch Strategy Publicity 103

Agility PR Solutions

MAY 19, 2024

Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new research from comms giant WE Communications—and the firm identifies a set of communications strategies […] The post Brands in motion: New WE Communications research shows lopsided AI vision-to-action gap—and 4 ways comms can

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Communications Branding Brand Strategy 117

Axia PR

MAY 19, 2024

The press release will need a compelling narrative to secure valuable press attention. You did it — your hard work has paid off and your company won a prestigious award! This recognition is an accomplishment worth celebrating, and with some strategic planning you can use the company’s achievement to generate significant buzz and boost reputation. The press release is a powerful tool to achieve this.

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Company Media Reputation Tools 71

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

MAY 19, 2024

Imagine you worked on a campaign for months, went through endless iterations, and launched it, only to find yourself under heavy public fire. This has actually happened with some of the world’s most famous brands—Pepsi’s Kendall Jenner campaign, and most recently, a campaign by Zara that mimicked and mocked Gaza’s suffering. And this is not […] The post 5 things to consider if a rough PR crisis makes you think about doing a full rebrand appeared first on Agility PR Solutions.

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Crisis Brand Branding Publicity 110

Agility PR Solutions

MAY 19, 2024

Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand visibility. But for brands with limited time and resources, being selective about opportunities is imperative. […] The post 3 ways you can use live streaming to grow your brand and business appeared first on Agility PR Solutions.

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Branding Brand Resources Measurement 105