Reputation Us

JULY 26, 2024

Imagine waking up one morning and finding you can’t access your money. This nightmare became a reality for half a million members of Patelco Credit Union on June 29, when the Dublin, CA-based credit union—one of the largest in the Bay Area and the country—was hit by a crippling ransomware attack. For more than two weeks, members were left without electronic access to their funds and online transaction capabilities, including direct deposits.

Reputation 88

Reputation Crisis Crisis Communications Software 88

5W PR

JULY 26, 2024

In today’s digital landscape, influencers reign supreme. As trusted voices, they guide consumers through a sea of choices, shape trends, and build communities around shared passions. The climb to success, however, can be arduous. While captivating content is essential, establishing a lasting presence requires a multifaceted approach. Enter public relations, a powerful tool to propel influencers towards their goals with the help of influencer marketing agencies.

Interviews 78

Interviews Travel Consumer Agency 78

Doctor Spin

JULY 26, 2024

The Weekly Spin / No. 3 by Jerry Silfwer In this week’s public relations roundup, I discuss media logic , pseudoscience, public affairs, and social media. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.

Public Affairs 52

Public Affairs Social Media Blogging Publicity 52

The Hoffman Agency

JULY 26, 2024

My journey with The Hoffman Agency began with a visit to their London office back in 2023 when I had the opportunity to study abroad with the School of Journalism and Communications (SOJC) at the University of Oregon. After many agency visits, there was only one that stood out to me: The Hoffman Agency. Fast-forward to today, where I am now sitting at the Portland office starting the internship program.

Internal 36

Internal International Travel Agency 36

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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