Ronn Torossian

FEBRUARY 16, 2024

In the world of online visibility, search engine optimization (SEO) acts as a trusty handbook, guiding companies towards organic traffic and digital dominance. It’s a vast landscape, and knowing the best techniques and strategies can help companies get ahead of competitors and reach their desired goals. Through content, backlinks, keywords, and a few other tactics, […] The post SEO Techniques and Strategies to Consider appeared first on.

SEO 195

SEO Handbook Strategy Engineering 195

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. Political backlash as well as some stakeholder disengagement have made DEI seem more controversial to some, with the consequence that investment in such initiatives has taken a backseat and executives are often less willing to talk publicly about them.

Communications 133

Communications Ethics Corporate Conference 133

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 87

Public Affairs Communications Radio Television 87

Mark My Words

FEBRUARY 16, 2024

Given the small budget relative to the extensive publicity the move has received, some have written it off as just another virtue-signalling (or vice-signalling if you disagree) stunt in the government’s ongoing struggle to address this complex issue. But its origins and implications raise some critical questions. The whole campaign comes hot on the heels of New Zealand’s right-wing National Party victory in the country’s 2023 elections, where a savvy digital campaign proved essential to their s

Government 60

Government Social Media Viral Video 60

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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