Agility PR Solutions

DECEMBER 17, 2023

Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand out from the crowd is to tell a compelling story. The big news […] The post 4 tips for using storytelling techniques to craft compelling press releases appeared first on Agility PR Solutions.

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Storytelling Tools Publicity Marketing 117

Axia PR

DECEMBER 17, 2023

Both agencies distribute information to media outlets and the public, but they serve different purposes. News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.

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Agency Tools Media Communications 62

Agility PR Solutions

DECEMBER 17, 2023

The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. High turnover rates aren’t only costly. They stifle consistent innovation and fresh thinking. These are essential for making marketing campaigns successful. But what’s the alternative? Organizations must create a culture of development […] The post How to reduce and manage employee turnover in your comms agency appeared first on Agility

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Employee Agency How To Marketing 110

Agility PR Solutions

DECEMBER 17, 2023

At a time when sales and marketing executives agree that revenue generation has become increasingly difficult, new research from B2B marketing platform 6sense demonstrates how marketing efforts play a critical role in the B2B buying journey since 84 percent of deals are decided upon first contact—which means buyers need to be made aware of the […] The post The pre-decision gap: 84 percent of B2B deals are decided before marketers even know about the buyers appeared first on Agility PR Solu

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B2B Marketing Publicity 105

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop. The new research from digital experience intelligence provider Glassbox affirms that transactional truth by revealing that, with only a […] The post Holiday digital expectations vs. reality: Consumers followed through on what survey results said they would do over Cyber Weekend

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Survey Consumer Retail Meeting 94