Sun.Jun 23, 2024

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4 reasons why a crisis communication plan is so important

Agility PR Solutions

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company’s reputation, financial stability, and employee morale. Amidst such turbulence, one way exists to navigate these choppy waters and steer towards calmer seas.

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Should you capitalize words in email subject lines?

Axia PR

Shouting doesn’t make you stand out — the content of the subject line does. When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.

Pitching 126
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How public relations helps your brand achieve stardom in your market

Agility PR Solutions

Have you ever felt like your brand is struggling to get noticed, despite having an exceptional product or service? You’re not alone. With every brand, person, and business present online, standing out is dauntingly challenging. The frustration of pouring your heart and soul into your brand, only to see it fade into the background while […] The post How public relations helps your brand achieve stardom in your market appeared first on Agility PR Solutions.

Branding 117
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Do You Need a Media Alert Template for Effective PR?

PR Fuel

As a brand, having an effective media outreach strategy is essential. It allows you to communicate key messages to your target audience in a compelling yet professional manner. While press releases are great, sometimes you’ll need something more. Read More The post Do You Need a Media Alert Template for Effective PR? appeared first on eReleases.

Media 104
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Ethical marketing in the digital age: Strategies, challenges, tools and trends

Agility PR Solutions

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles. As the digital landscape evolves, so do the ethical considerations in marketing strategies, necessitating a deep understanding of the intersection […] The post Ethical marketing in the digital age: Strategies, ch

Ethics 113
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Will AI regulation restore order? New research finds two-thirds of corporate leaders don’t think future AI policies will provide the necessary guardrails

Agility PR Solutions

So far, AI in the business world has been like the early days of the internet—a veritable wild west of often risky experimentation and trial-and-error usage with few guidelines or policies regulating it. With regulators now taking action in the fast-moving AI-implementation landscape, new research from global consulting firm Berkeley Research Group (BRG) finds that […] The post Will AI regulation restore order?

Policies 103