Sun.May 05, 2024

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New research finds brands are struggling to deliver video-rich experiences at scale

Agility PR Solutions

Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and that brands will struggle to scale their video usage and harness critical customer engagement opportunities if […] The post New research finds brands are struggling to deliver video-rich experiences at scale appeared first on Ag

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6 easy ways PR agencies can start using AI

Axia PR

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

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The role of PR in crisis management during a cybersecurity breach

Agility PR Solutions

We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless, cybersecurity breaches happen. They cause damage not only to the property and value of companies but […] The post The role of PR in crisis management during a cybersecurity breach appeared first on Agility PR Solutions.

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How to Write a Press Release for an Event With Persuasive Language

PR Fuel

In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts. However, crafting a. Read More The post How to Write a Press Release for an Event With Persuasive Language appeared first on eReleases.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Why crypto’s PR problems are so pronounced on Wikipedia

Agility PR Solutions

After a rough 2023, crypto has had something of a rebound in 2024 as Coinbase posted a profit for the first time in two years and Bitcoin reached a record high. Even with these gains, though, the industry remains mired in the trough of disillusionment due to overinflated expectations and lingering bad vibes from the […] The post Why crypto’s PR problems are so pronounced on Wikipedia appeared first on Agility PR Solutions.

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Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key

Agility PR Solutions

The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of where companies are along the maturity continuum, and what […] The post Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key appeared first

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