Sun.Nov 05, 2023

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How to Build Authenticity in the Beauty Industry

Ronn Torossian

The beauty industry is highly competitive and constantly changing. It is influenced by beauty influencers and shifting consumer preferences. In this landscape, building authenticity has become increasingly important. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape.

Industry 195
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7 ways VoIP technology helps make customer service efficient & effective

Agility PR Solutions

VoIP technology is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. For businesses tirelessly working to enhance their customer interactions and support, VoIP unfolds as a genuine game-changer, breaking down geographical barriers and facilitating instant connectivity. […] The post 7 ways VoIP technology helps make customer service efficient & effecti

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‘Talkaholics’ – 5 Ways to Stop Talking So Much

Culpwrit

Great people talk about ideas, average people talk about themselves, and small people talk about others. –– John Maxwell By John Millen Everyone knows someone who can’t shut up. They’re constantly talking, rarely listening, and don’t know when to stop. Whether during a job interview, presentation, or a conversation with the boss, they just… Continue reading ‘Talkaholics’ – 5 Ways to Stop Talking So Much The post ‘Talkaholics’ – 5 Ways to Stop Talking So

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6 reasons to use customer segmentation in targeted marketing campaigns—and how to do it

Agility PR Solutions

If you’ve been spending time and effort on content marketing activities (e.g., email marketing, paid ads, blogs, etc.), and are now looking to make these activities more targeted, the next logical step for your marketing team is to invest in customer segmentation. We realize that almost everyone talks about the importance of ‌customer segmentation, but […] The post 6 reasons to use customer segmentation in targeted marketing campaigns—and how to do it appeared first on Agility PR Solutio

How To 114
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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6 PR strategies for managing wildfire crises

Axia PR

Make sure your company is prepared when catastrophe strikes. From a PR lens, the fires that devastated parts of Maui stand as a stark example of the public relations challenges natural disasters can pose. With record-breaking wildfires becoming more frequent, PR experts must analyze past disasters to identify communication gaps and empower future readiness.

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Your PR Campaign is Too Short

Doctor Spin

Your PR campaign is probably too short. Many organisations underestimate how long it takes for corporate messaging to propagate through a population. Information has many opportunities to spread fast and wide throughout online social networks, but the revolution of algorithms has less to do with speed and breadth than many of us think. Here we go: Quicklinks The Glory Days of Mass Media The Advent of Network Propagation The Power of Signal Propagation Delay Propagating Faster—and Slower A Humili

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Dissecting the biggest digital transformation challenges for nonprofits

Agility PR Solutions

It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The researchers found widespread consensus on the benefits of cloud solutions, but barriers remain.

Nonprofit 105