The Resolution Blog
FEBRUARY 7, 2024
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.
Agility PR Solutions
FEBRUARY 7, 2024
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility
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PRSay
FEBRUARY 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.
Agility PR Solutions
FEBRUARY 7, 2024
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new audiences—and new potential customers—you need to get your company to […] The post 4 ways the right PR strategy can help you access your target audience appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR for Anyone
FEBRUARY 7, 2024
Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
FEBRUARY 7, 2024
Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising.
Agility PR Solutions
FEBRUARY 7, 2024
Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.
Stern + Associates
FEBRUARY 7, 2024
How can we become ‘good-ish’ people? For that matter, what is a ‘good-ish’ person? In this episode of Minds Worth Meeting, Whitney Jennings and Justin Louis speak with NYU Stern School of Business professor and social psychologist Dolly Chugh. She explains how being a ‘good-ish’ person allow us to better relate to others, become great leaders and understand a past that hasn’t always been one of beauty and honor.
Mark My Words
FEBRUARY 7, 2024
Spears Magazine Reputations can take a lifetime to build and hours to lose. These are the experts trusted with supporting HNW clients The best reputation managers 2024 This year, UHNWs will need specialists who know about politics like never before. One savvy operator at the forefront of this work is PR guru Mark Borkowski. He retains his Top Flight place.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Wadds Inc.
FEBRUARY 7, 2024
When should an organisation take a stance on a social or political issue? Balancing business and societal imperatives is front of mind for management and corporate communications. My view is that there has been a lot of soft research since the COVID-19 pandemic that makes the case for organisations sharing their views on political and societal issues.
Mark My Words
FEBRUARY 7, 2024
Spears Magazine Just as more tech-enabled amateur sleuths are looking into the actions and statements of those in the public eye, TikTok provides a forum for influencers to join the conversation about their favourite public figures. This can be seen as a continuation of a trend that developed in the Nineties, says Tim Maltin, founder of London-based firm Maltin PR.
Medianet Australia
FEBRUARY 7, 2024
Today, Medianet is joined by Scott Purcell and Frank Arthur, co-founders of Australia’s largest men’s lifestyle site, Man of Many. In the interview, they provide the insights and strategies Man of Many has utilised in order to thrive in a rapidly changing digital landscape.
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