Business Wire
SEPTEMBER 30, 2024
Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of developers, CIOs, and tech enthusiasts with just a few paragraphs? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.
Agility PR Solutions
SEPTEMBER 30, 2024
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy. When a company embraces a genuine purpose, it doesn’t just advertise—it creates stories that resonate […] The post How purpose-driven marketing generates sustainable earned media appeared first on Agi
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Contently - Strategy
SEPTEMBER 30, 2024
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on soci
Agility PR Solutions
SEPTEMBER 30, 2024
PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void. This is where target market segmentation comes into play. By precisely identifying and understanding your audience, you can […] The post How to perform target market segmentation in 7 steps appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
HMA Public Relations
SEPTEMBER 30, 2024
Happy #MediaMonday! Check out a recent feature from our Detroit PRGN partner, Bianchi Public Relations, highlighting one of the top voices in robotics journalism—Tim Culverhouse, the editorial director of Robotics 24/7. Learn more about the stories Tim is looking for in this post!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
SEPTEMBER 30, 2024
In the competitive digital landscape, businesses constantly seek innovative strategies to reach their target audience and drive conversions. While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression.
Agility PR Solutions
SEPTEMBER 30, 2024
B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies. These organizations can be your clients, partners, or even your competition, and the marketing efforts are designed to cater to […] The post 10 common B2B marketing mistakes—and how to avoid th
5W PR
SEPTEMBER 30, 2024
As cold and flu season approaches, medical practices face increased patient volumes, heightened media attention, and the need for clear, consistent communication about health and wellness. Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations.
Medianet Australia
SEPTEMBER 30, 2024
With news spreading faster than ever and public opinion constantly shifting, media monitoring has become an indispensable tool for organisations to stay ahead of the news cycle and the competition.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Mindful Marketing
SEPTEMBER 30, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.
Medianet Australia
SEPTEMBER 30, 2024
As the media landscape evolves unprecedentedly, for organisations to stay ahead of their PR strategies, it requires more than just media tracking—it demands an all-in-one approach. That’s why at Medianet , we’ve launched a groundbreaking media monitoring platform ( coming LIVE in November ) designed to reshape how organisations manage their media presence.
Victorious PR
SEPTEMBER 30, 2024
At Victorious PR, we take immense pride in representing clients who are at the forefront of innovation and making a significant impact on the world. One such client that has captured our attention and admiration is Sensay , a groundbreaking company led by visionary CEO and Founder Dan Thomson. Sensay’s revolutionary approach to preserving human knowledge and experience through advanced AI technology is not just changing lives; it’s shaping the future of how we perceive and interact w
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