Sat.Mar 09, 2024

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Press Release Distribution: 10 Tips for Success

PR Fuel

In the modern digital era, press releases are still an essential tool for businesses to communicate important news and updates to the media, customers, and stakeholders. As much as 1 out of 4 businesses publish more than 10 press releases each. Read More The post Press Release Distribution: 10 Tips for Success appeared first on eReleases.

Tools 105
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Richard Edelman delivers an impassioned DE&I call to action and new racial justice Trust Barometer findings at Women of Color summit

Agility PR Solutions

As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest cross-organizational support—it takes outspoken condemnation by powerful people and a culture of acceptance, equality and […] The post Richard Edelman delivers an impassioned DE&I call to action and new racial justice Trust Barometer fi

Policies 103
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Liz Truss’ attempt to crack America by hitching her wagon to the Trumpist juggernaut

Mark My Words

A few weeks ago in our Media Trends newsletter we discussed Liz Truss’ attempt to crack America by hitching her wagon to the Trumpist juggernaut and concluded: “…she has been assiduous in telling her new target audience exactly what they want to hear. In the braying arena of the American culture wars, any conscript willing to throw themselves unquestioningly onto the frontline will, at least initially, be accepted into the fold.

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The North Face’s initiative to tackle ‘systemic racism’ in hiking

Mark My Words

The Times Mark Borkowski, a PR expert, said the inclusion course initiative was part of a pattern of brands, particularly those with younger customers, embracing social justice causes. He said: “If The North Face are going deeper into this, they know that this is going to resonate with their audience. You are attuned to what your audience wants. “It’s true that a millennial and a Gen Z market want the brands to stand for something — for values they think are important.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.