Prowly

MAY 29, 2024

Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

How To 210

How To Survey Employee Agency 210

Agility PR Solutions

MAY 29, 2024

In an era where likes and shares dominate the social media landscape, it’s easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is multifaceted and often goes beyond mere engagement numbers. Understanding the genuine […] The post Beyond likes and shares: Measuring social media’s brand impact appeared first on Agility PR Solutions.

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Measurement Branding Brand Social Media 117

PRSay

MAY 29, 2024

Find more resources from PRSA for AAPI Month at this link. In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. For minority leaders, this resilience has been tested by the unique challenges they face and continue to overcome in the profession. In celebration of Asian American and Pacific Islander (AAPI) Heritage Month, we are reflecting on the journey of resilience displayed by notable Asian American leaders in our professi

Communications 87

Communications Leadership Community Groups 87

Agility PR Solutions

MAY 29, 2024

When you’re considering the buyer journey, you can’t expect all customers to follow the same path. This is especially true in 2024. There are more channels than ever through which customers interact with a brand. Take a second and think about all of the platforms that your customers can come into contact with your business. […] The post Understanding marketing orchestration: 5 tips and strategies for using it appeared first on Agility PR Solutions.

Strategy 110

Strategy Marketing Brand Branding 110

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

MAY 29, 2024

Harnessing the psychology of social validation. Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes. In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available.

Tools 71

Tools Publicity Social Media Media 71

Medianet Australia

MAY 29, 2024

This week, Medianet is joined by Freelance Journalist and Media Specialist Caroline Zielinski. Caroline shares her experience as an Australian journalist currently based in Denmark, and shares her insight on pitching and writing for multiple media outlets.

Interviews 52

Interviews Media Pitching Writing 52

Agility PR Solutions

MAY 29, 2024

As the AI mission moves forward, a new survey of C-suite executives and AI leaders from cloud analytics and AI data platform provider Teradata shows while enterprise decision-makers trust the potential of AI, many lack confidence in their company’s strategy to execute, as well as their company’s data readiness to ensure reliability of AI outputs. […] The post Execs trust AI’s potential but challenges remain in strategy, execution, and reliability—4 in 10 don’t trust their data to generate

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Data Enterprise Strategy Analytics 105