Thu.Jun 13, 2024

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Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative

Onclusive

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

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5 critical website issues that can harm your brand reputation

Agility PR Solutions

It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of your customers. The first step in their research is […] The post 5 critical website issues that can harm your brand reputation appeared first on Agility PR Solutions.

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9 top tips for getting the best out of Cannes

Steve Barrett on PR

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

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The AI Bubble: Avoid Falling for the Hype

Stern + Associates

Promoters claim AI is so powerful that it is close to being sentient. The reaction by Paul Romer – Nobel Laureate Economist and Boston College professor who has been following the tech sector for four decades – is that close only counts in horseshoes and hand grenades. Since he clarified the fundamental difference between the dismal economics of scarce objects and the much more optimistic economics of ideas , Romer has seen wave after wave in which the tech sector uses this insight as an excuse

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Optimizing Subject Lines with Helena Maniglia

Buzzstream

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed to talk to Helena because she had put together this excellent subject-line study.

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ICYMI: The Top 10 most popular Bulldog posts in May tackle PR relevance, professional measurement, building a PR tech stack, accessibility, and more

Agility PR Solutions

The Bulldog train steamrolls into summer with more record-high traffic in May, and this time almost exclusively penned by our brilliant contributors. One incredibly popular research piece was the lone exception, examining the stressful outlook of millennials and Generation Z consumers and employees in the ever-changing post-pandemic world, based on the eye-opening research of business […] The post ICYMI: The Top 10 most popular Bulldog posts in May tackle PR relevance, professional measure

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Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape. Companies that can show they have strong digital defenses gain a significant advantage. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

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How to build a digital marketing team: Attract, hire, and retain top talents

Agility PR Solutions

If someone asked whether you’d like superpowers, I think it’s a pretty safe ‘yes.’ Why wouldn’t you want to do extraordinary things, after all? It sounds like an odd opening salvo to a discussion on digital marketing, but the truth is that an all-star digital marketing team can feel like your business has superpowers. It […] The post How to build a digital marketing team: Attract, hire, and retain top talents appeared first on Agility PR Solutions.

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Continuing Education Is Always a Good Thing

HMA Public Relations

Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Overheard in Boston: 10 PRos on Their Favorite Things For Summer

OnePitch

We’re officially into summer, and if you’re like us, you’re grabbing the sunscreen, a water bottle, and a pair of headphones to enjoy the outdoors (well, until the heat gets to us). Having a roster of go-to summer items is a way to make this sunny season fun and a little bit more bearable when things get toasty outside. We recently brought our signature “Coffee with Publicists” event to Boston, where we brought our PR pro community together for connection, camaraderie, and of course, some free c

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Does SEO Have a Future? Here’s How SEO Changes Could Play Out

Contently - Strategy

Five years ago, it was unthinkable that Google—the company whose name has become a verb synonymous with internet queries—might lose its title as the reigning champ of search. But Google’s dominance is increasingly on shaky ground. In the current Wild West of generative AI, new and impressive search platforms are emerging at breakneck speed. Some marketers are even asking the provocative question: Does SEO have a future at all?

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Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event

Bianchi Biz Blog

Earlier this week, the Public Relations Society of America’s (PRSA) Detroit chapter presented a special in-person event, Connecting to Detroit’s Automotive Media , where local PR pros were invited to listen to a panel of automotive / mobility journalists to learn more about today’s automotive media scene and what reporters covering the industry want and need most.