Ronn Torossian

SEPTEMBER 19, 2024

In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation. Prioritizing clear, timely, and thoughtful communication directly influences brand perception and mitigates potential damage.

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Crisis Communications Crisis Strategy Communications 195

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic.

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Exercises Brand Branding Airlines 52

Agility PR Solutions

SEPTEMBER 19, 2024

Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your business is a viable option they should consider. The challenge? Hundreds of businesses offering similar […] The post Building brand awareness: Strategies for new businesses appeared first on Agility PR Solutions.

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Strategy Brand Branding Publicity 117

OnePitch

SEPTEMBER 19, 2024

You may have seen us during one of the stops on our Summer Tour, but we aren't stopping there! Starting in September, we are hitting the road to get to four more cities before the end of the year: DC, Atlanta, Dallas, and Philly.

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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

SEPTEMBER 19, 2024

Have you ever wondered how certain websites can predict your needs and present content which attracts your attention immediately? This is where AI comes into the picture: a revolutionary aspect of web development. While businesses and developers strive to make interactive sites with personalised and secure approaches, AI-powered web development tools are indispensable.

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Web Industry Tools Report 100

NewsWhip

SEPTEMBER 19, 2024

As part of NewsWhip’s inclusion in the Social Intelligence Lab Tech Landscape report, our CPO Dervilla Mullan sat down with their team to discuss how NewsWhip helps brands proactively defend their reputations with predictive data. This interview first appeared in SILab Tech Landscape report which you can find here. NewsWhip’s predictive media monitoring platform helps comms and insights professionals proactively manage their brand’s reputation.

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Data Reddit Web Reputation 78

5W PR

SEPTEMBER 19, 2024

Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience? Brands must know precisely who they are speaking to, whether it’s a loyal customer base, internal stakeholders, or the public.

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Brand Branding Policies Consumer 78

Prohibition

SEPTEMBER 19, 2024

In this digital age, traditional methods of press release writing are no longer enough to stand out. Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder. Enter SEO (Search Engine Optimisation). By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience.

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SEO Engineering B2C Writing 62

5W PR

SEPTEMBER 19, 2024

In an era of information overload and dwindling attention spans, organizations must break through the noise to engage their target audience with the help of an influencer agency. Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. The Power of Influencer Partnerships Influencer PR involves nurturing relationships with individuals with significant sway over a particular audience.

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Ethics Guidelines Reputation Agency 78

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Maxim Behar

SEPTEMBER 19, 2024

Some people hurry to deny anything they hear and always subject everything to doubt first. Today's world is indeed flooded with fake news and easy scams, and such an attitude does help, but it's more of a hindrance. This initial and often unfounded negative reaction always prevents us from growing, thinking on a larger scale, taking risks, and even winning.

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How To 59

Notified

SEPTEMBER 19, 2024

In the competitive UK market, effective press release distribution is essential. Keep reading to learn how Preqin found success with GlobeNewswire by Notified.

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Marketing Case Study Study Publicity 58