Agility PR Solutions
MARCH 13, 2024
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes. Location intelligence involves visualizing and analyzing geospatial data.
ImPRessions - Crenshaw Communications
MARCH 13, 2024
In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation.
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Agility PR Solutions
MARCH 13, 2024
Hey there, captains of the digital workspace! If you’re steering a team across this wild internet ocean, it’s crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate? Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions.
PRSay
MARCH 13, 2024
Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
NewsWhip
MARCH 13, 2024
Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 13, 2024
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling. The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market […] The post 2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the succe
Prowly
MARCH 13, 2024
It doesn’t matter whether you’re a big fan of influencers’ PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […] The post All You Need to Know About PR Packages: Examples, Ideas and Strategies appeared first on Prowly Blog.
Agility PR Solutions
MARCH 13, 2024
Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points since December 2022. Tools like ChatGPT and its counterparts are revolutionizing how […] The post Mastering the cognitive revolution: How AI and brand strategy combine for business growth appeared first on Agility PR Solution
Buchanan PR
MARCH 13, 2024
I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the public eye two months ago. At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. But as the weeks dragged on, with no news or sightings of Kate – save a blurry shot of her allegedly being driven in a car by her mother – I fell prey to public conjecture.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
MARCH 13, 2024
Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape. Knowing the travelers Before starting, it’s important to map the hearts and wallets of your ideal travelers.
Buzzstream
MARCH 13, 2024
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. To add insult to injury, looming AI threatens to steal traffic and clicks to key link building content on many sites.
Mark My Words
MARCH 13, 2024
Mirror Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust. He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks. “I find they have risen to the challenge, provi
Maxim Behar
MARCH 13, 2024
What are the most valuable skills for a PR expert against this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Medianet Australia
MARCH 13, 2024
This week, Medianet is joined by Editor of frankie magazine, Shannon Jenkins. Shannon shares her insight on the different practices and strategies needed for print vs digital media, her own history reading the publication she now heads and what she has accomplished in her career thus far.
Konnect Agency
MARCH 13, 2024
THE PROJECT: In 2016, Konnect played a significant role in the re-launch of the beloved children’s TV program, Teletubbies. Through a comprehensive 360-marketing campaign encompassing media mailers, press coverage, a National Weather Channel media tour, social content, and a grand LA launch event with celebrity host Alfonso Ribeiro, Konnect successfully garnered national attention for this iconic re-launched brand.
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