Sun.Jul 21, 2024

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‘Should I issue a press release?’ A modern look at the age-old question

Agility PR Solutions

As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While there’s still value in utilizing wire services for announcements, their purpose and […] The post ‘Should I issue a press release?

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The Ultimate Guide to Crafting an Effective Press Release: Top 10 Do’s and Don’ts

PReview: A Blog by NewsVoir

In the digital age, press releases have significantly transformed to adapt to the ever-changing media landscape. Their value has only amplified in today’s information-driven era. The advent of social media and online news platforms has propelled press releases to the forefront, serving as a concise and trustworthy conduit of information directly from organizations or individuals. […] The post The Ultimate Guide to Crafting an Effective Press Release: Top 10 Do’s and Don’ts appeared f

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AI-generated content in the news: New research finds nearly half of all business’ social media content will be created by AI by 2026

Agility PR Solutions

Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating misinformation via AI-generated content. Nevertheless, new research from business services firm Capterra suggests that social media content production will increasingly […] The post AI-generated content in the news: New research

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How social media and ‘word of mouth’ sources are reshaping local news

Axia PR

Young Americans are embracing neighborhood updates from friends, family, and online forums. While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

Local 62
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Smart strategies to generate quality leads through your website

Agility PR Solutions

Are you tired of struggling to attract new customers? Looking for ways to boost your sales and expand your business reach? Discover the power of lead generation strategies. From leveraging social media platforms to optimizing your website for lead capture, we’ve got you covered with practical tips and insights to supercharge your lead generation efforts. […] The post Smart strategies to generate quality leads through your website appeared first on Agility PR Solutions.

Strategy 100