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As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While there’s still value in utilizing wire services for announcements, their purpose and […] The post ‘Should I issue a press release?
In the digital age, press releases have significantly transformed to adapt to the ever-changing media landscape. Their value has only amplified in today’s information-driven era. The advent of social media and online news platforms has propelled press releases to the forefront, serving as a concise and trustworthy conduit of information directly from organizations or individuals. […] The post The Ultimate Guide to Crafting an Effective Press Release: Top 10 Do’s and Don’ts appeared f
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating misinformation via AI-generated content. Nevertheless, new research from business services firm Capterra suggests that social media content production will increasingly […] The post AI-generated content in the news: New research
We anticipate summertime from the beginning of autumn, and I have no idea why. Perhaps it's some old tradition or something ingrained in our DNA that we can only take a vacation during that time. We've even called it a "summer vacation" and don't acknowledge any other. But the world has changed completely, and reflex alone is not a sufficient reason to automatically make summer the only vacation season.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Are you tired of struggling to attract new customers? Looking for ways to boost your sales and expand your business reach? Discover the power of lead generation strategies. From leveraging social media platforms to optimizing your website for lead capture, we’ve got you covered with practical tips and insights to supercharge your lead generation efforts. […] The post Smart strategies to generate quality leads through your website appeared first on Agility PR Solutions.
Young Americans are embracing neighborhood updates from friends, family, and online forums. While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
Young Americans are embracing neighborhood updates from friends, family, and online forums. While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
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