Mon.Mar 11, 2024

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PR Episodes 2024: The Prowly Event You Don’t Want to Miss

Prowly

Camera, lights, action! Prowly’s PR 2024 Episodes are here. What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year’s event participants claim that […] The post PR Episodes 2024: The Prowly Event You Don’t Want to Miss appeared first on Prowly Blog.

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The New Era of Leadership: New research reveals the biggest challenges for C-suite executives—and skills needed to lead in 2024

Agility PR Solutions

Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the remnants of Covid-fueled remote, hybrid and otherwise flexible work patterns that workers are reluctant to give up, and purpose […] The post The New Era of Leadership: New research reveals the biggest challenges for C-suite ex

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#MediaMonday – Ellie Wolfe

HMA Public Relations

Meet Ellie Wolfe in the latest #MediaMonday feature! Ellie serves as the higher education reporter for the Arizona Daily Star in Tucson. Learn more about her experience working in media, the stories she is working on, what to pitch her and much more here.

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7 ways AI recommendations can improve e-commerce conversion rates

Agility PR Solutions

Optimizing conversion rates can be extremely challenging, especially when you’re manually analyzing and extracting insights from data. Fortunately, recent developments in machine learning and AI have brought a new era of possibilities. AI can evaluate large amounts of data, identify patterns, and make informed predictions about customer preferences and experiences.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Got a Fair Offer? Avoid Trying to Negotiate for More

Culpwrit

Q. I graduated three years ago and had three internships before landing an entry-level agency job last year. I’m not keen on that sort of client work, so I interviewed and was offered a job with a nonprofit organization. My agency job paid $38,000 a year and the offer is for $57,500. I’m really… Continue reading Got a Fair Offer? Avoid Trying to Negotiate for More The post Got a Fair Offer?

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Social Media Advertising – The Latest Updates

Prohibition

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. Here’s all the latest you need to know. Meta holds roundtable to discuss the implementation of AI tools Following the Advantage+ takeover of Meta’s Ads Manger, it has released some information on the usage of these tools. Looking at the key points of this roundtable, the AI generated content is showing promising results in driving better ad performance with 40% of the c

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Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups

Agility PR Solutions

The media landscape continues to morph as a new report from strategic consultancy and marketing research firm KS&R reveals that traditional media is losing more ground to other sources as all generations, spearheaded by millennials and Gen Z, are increasingly turning their ears to podcasts. The firm’s new research report, Podcast Frenzy: Riding the Wave […] The post Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups appeared

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How to Unlock the Potential of Content Marketing for Financial Services: Q&A with an Expert

Contently - Strategy

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years.

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Navigating the Intersection of AI, Public Relations & Race

Institute for Public Relations

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race →

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why should diversity and inclusion be at the heart of every organization?

The Hoffman Agency

Talking about diversity is all well and good, but the best thing is to put it into action. For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. This is a one-week internship where a 14/15-year-old discovers the world of work for the first time.

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

My name is Laura Harris. I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It’s rewarding to be able to share the news of the day to a national audience. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

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How Has Generative AI Impacted Workplace Communication?

Institute for Public Relations

Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept. 29 – Oct. 3, 2023. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?

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Harnessing Influencer Marketing for Digital Marketing Growth

5W PR

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!