Wed.Feb 12, 2025

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Crisis management in the age of cancel culture—4 new rules of accountability

Agility PR Solutions

In todays hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culturea phenomenon where individuals or organizations are publicly called out and boycotted for perceived wrongdoingshas added a new layer of urgency and unpredictability to how businesses and public figures handle […] The post Crisis management in the age of cancel culture4 new rules of accountability first appeared on Agility PR Solu

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Mastering Hybrid Events: A Strategic Guide for PR Teams

5W PR

The rise of hybrid events has fundamentally changed how PR teams connect with audiences. Physical gatherings now extend far beyond venue walls, reaching global audiences through carefully orchestrated digital experiences. This shift demands new skills, tools, and strategies from PR professionals who must create meaningful connections across both physical and virtual spaces.

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11 creative ways to repurpose your webinar content to boost your marketing

Agility PR Solutions

Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new. By transforming a single webinar into multiple pieces […] The post 11 creative ways to repurpose your webinar content to boost your marketing first appeared on Agility PR Solutions.

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2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing

Ronn Torossian

Learn how blockchain will transform digital marketing by 2025 with trends in decentralized advertising, data privacy, smart contracts and consumer trust The post 2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing appeared first on.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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What loosened restrictions on social media content moderation means for B2B communications leaders

Agility PR Solutions

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector. This change will be particularly significant for internal communications teams and […] The post What loosened restrictions on social media content moderation means for B2B communications leaders firs

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The Visual-First Approach: How Beauty Brands Are Leveraging Visual Content for Digital Marketing Success

Ronn Torossian

Learn how beauty brands leverage visual content on social media platforms to connect with consumers, drive sales & create engaging digital marketing campaigns The post The Visual-First Approach: How Beauty Brands Are Leveraging Visual Content for Digital Marketing Success appeared first on.

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Applications Now Being Accepted for the RepUs/CNPE Nonprofit Reputation Accelerator

Reputation Us

Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. APPLY HERE ! Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. Health, social and economic impacts of the pandemic on nonprofits have made reputation management all the more essential in building familiarity, establishing trust and fortifying confidenc

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Measuring Success with Digital PR (with Linkifi’s Chris Panteli)

Buzzstream

I got a chance to speak with Chris Panteli initially when I was on a Digital Olympus panel (along with another BuzzStream podcast guest, Jasper Morris.) Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success.

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The year of the uncomplicated

PR in High Definition

Simplicity is the ultimate sophistication is a phrase often attributed to Leonardo da Vinci. And theres a lot of joy in simple. Everyone has something that springs to mind when they think of a simple pleasure it could be that first cup of tea in the morning or those first daffodils popping up in early spring. This focus of simplicity has been front of mind for me since The Traitors Season 3 started in early January.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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6 tips for bridging brand communication gaps with multilingual AI strategies

Agility PR Solutions

In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with diverse audiences in their preferred languages. As globalization accelerates, the ability to communicate seamlessly across a range of languages is […] The post 6 tips for bridging brand communication gaps with multilingual AI strat

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Journalist Spotlight | Interview with Kelley Tantau, Senior and Public Interest Journalist at The Valley Profile

Medianet Australia

In this journalist spotlight interview, Kelley Tantau , a Senior and Public Interest Journalist at The Valley Profile , an independently-owned community newspaper in New Zealand, discusses her role, the importance of community journalism, and the differences between working for an independent publication versus a major media outlet. She also shares her experience as a fiction writer, the challenges of writing fiction, and how her journalism career has influenced her writing.

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Creating Transparent and Credible Sustainability Campaigns: A Comprehensive Guide

5W PR

Sustainability claims face increasing scrutiny from consumers, regulators, and stakeholders. Recent studies show that 72% of consumers actively seek products from companies committed to environmental sustainability, while 44% distrust corporate environmental claims. This growing awareness, combined with stricter regulations and potential legal consequences for misleading claims, makes it essential for companies to develop authentic, transparent sustainability communications.

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SXSW 2025: Don’t Miss These Talks!

Stern + Associates

Each March, the worlds eyes are laser focused on Austin, TX where the SXSW Conference convenes to display the latest thinking across industries and disciplines. This year, many Stern Speakers & Advisors will be in attendance, speaking about their work and imparting research-backed strategies for thriving in todays business environment. If you plan to attend SXSW, dont miss these sessions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Flexibility without long-term contracts

Axia PR

Heres why you want a 90-day notice to cancel your PR firm and contract. Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach providing clients the flexibility to pause or exit the partnership with just 90 days notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

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LGBTQ+ Youth Face Unique Struggles on Path to Education

Landis PR

At Landis, we take pride in working with clients who are making a meaningful impact in the world. One example is National Rainbow College Fund , powered by San Diego Foundation , which is working to create a more equitable future by making higher education accessible for all LGBTQ+ studentswhether they are “in” or “out”by eliminating financial barriers.

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Show Me The Money: How To Talk About Your Salary

Culpwrit

By Tom Martin I host a twice-monthly podcast called Mindful Mentoring. Its produced by the Martin Center for Mentorship at the College of Charleston. Of the 28 episodes weve produced so far, one of the latest ones seems to have struck a particularly responsive chord. Its called Show Me the Money and its about… Continue reading Show Me The Money: How To Talk About Your Salary The post Show Me The Money: How To Talk About Your Salary appeared first on Culpwrit.

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Downloading Lincoln’s Leadership Lessons in a Digital World

wiredPRworks

What Todays Leaders Can Learn from Lincolns LegacyBy Barbara Rozgonyi | Future Business Keynote Speaker Lincolns Leadership Lessons in a Digital World The best way to predict your future is to create it. Abraham Lincoln Happy Birthday, Honest Abe! In November 2006, I wrote my first blog post about Abraham Lincoln on <em>WiredPRWorks</em>, […] The post Downloading Lincoln’s Leadership Lessons in a Digital World appeared first on wiredPRworks.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Cancelled? There’s Cover for That

PR in High Definition

I grew up with the Internet, which means Ive seen the rise of cancel culture firsthand. For those who didnt go through the same experience, let me explain: if a public figure commits a serious moral transgression, theyre openly shunned and ostracised, otherwise known as cancelled. Take Gregg Wallace as one example (and his DIY crisis comms job didnt help matters).

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Key AI moments of 2025 so far

PR in High Definition

Time waits for no man and neither, it would seem, does AI. We are not six weeks into 2025 and already there are several AI milestones to look back on. Lets look at some of them. AI at Davos Unsurprisingly, AI was again a major focus at the annual World Economic Forum – held in Davos, Switzerland. A big topic of conversation was whether to put guardrails in place for AI itself, or look to regulate its effects once the tech is developed.