Agility PR Solutions

JANUARY 9, 2024

Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market. Not only are a digitally native audience most likely to engage with quick and catchy videos and […] The post Momentology: 4 PR campaigns that have created lasting impressions in one moment appeared first on Agility PR Solutions.

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Video Marketing Branding Brand 177

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software. Why? Because these deals have a direct impact on the products you use.

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Brand Branding Reddit Pitching 145

PR for Anyone

JANUARY 9, 2024

Theda Blackwood is a self-employed entrepreneur and former actress renowned for her performance as Annie in the Broadway musical. In this episode, Theda takes center stage to recount her remarkable journey of personal reinvention after a successful early career as a child actress. After finding early success in the limelight at the young age of ten, Theda faced the inherent challenges and harsh lessons of the professional world.

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Institute for Public Relations

JANUARY 9, 2024

This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?

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Sports Journalism Blogging Examples 115

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

JANUARY 9, 2024

eCommerce is more than just a way to buy and sell products; it’s also a tool for shaping a brand’s identity and reputation. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience. eCommerce also provides valuable data that helps in public relations. It allows us to understand customer behavior […] The post eCommerce and public relations: Navigating the digital landscape appeared first on Agility PR Solutions.

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Agility PR Solutions

JANUARY 9, 2024

It’s not surprising that consumers and clients are having a hard time feeling that their personal or business data is safe and secure when engaging or interacting with a brand or company these days—breaches have been common throughout the digital age, but with Generative AI now or soon to be connected to most operations, this […] The post The state of trust: Security risks pose ever-larger threats—9 working weeks a year are spent on compliance, but few have strong risk visibility appeared

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Data Consumer Company Branding 103

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders.

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5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. Balancing of brick-and-mortar and e-Commerce The retail industry is changing how brick-and-mortar stores and e-commerce interact.

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Retail Trends Policies Consumer 78

Axia PR

JANUARY 9, 2024

While keyword research takes time, it's worth the effort. Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.

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SEO Engineering Web Media 71

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Institute for Public Relations

JANUARY 9, 2024

This summary is provided by the IPR ESG & Purpose Research Library The Potential Energy Coalition examined global perspectives on climate change action and best messaging practices. An online survey of 57,968 respondents was conducted June 12 – August 28, 2023 across 23 countries with over 2,000 respondents per country.

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Publicity Energy Survey Government 59

Institute for Public Relations

JANUARY 9, 2024

This summary is provided by the IPR Digital Media Research Center Muck Rack examined AI use among public relations professionals in 2023. A survey of 1,001 public relations professionals was conducted Nov. 2 – Dec. 14, 2023.

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Survey Publicity Media Blogging 59