Ronn Torossian

MAY 8, 2024

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.

Reputation 195

Reputation Branding Brand Consumer 195

PRSay

MAY 8, 2024

Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders? Pass The Palm Test. Encourage reading and skimming by breaking your text into little pieces. In other words, pass The Palm Test. The Palm Test says you should be able to put your palm down anywhere on your message and cover something besides just paragraphs.

Engineering 190

Engineering Web Groups Communications 190

PR for Anyone

MAY 8, 2024

On today’s very special episode, my very first guest, Joanne LaMarca Mathisen (former Executive Producer of the Today Show), returns to flip the script and interview me, Christina Daves, the host and creator of the podcast! Celebrate our one-year anniversary with us as I talk about how I started the show, share stories from some of our favorite guests, discuss my vision for the future of Living Ageless and Bold, and much more!

Interviews 130

Interviews Financial Storytelling Education 130

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI. The agency’s 2024 Matter Health Marketing Outlook survey reveals that the top two […] The post PR research: Healthcare brands are prioritizing multichannel marketing program

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Healthcare Survey Branding Brand 117

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Medianet Australia

MAY 8, 2024

Today, Medianet is joined by Jane Albert, a Freelance Arts Writer and Deputy Editor whose work has been published by Broadsheet (Sydney), Harper’s Bazaar, Limelight and The Weekend Australian.

Interviews 52

Interviews Media 52

Agility PR Solutions

MAY 8, 2024

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you’re a business reaching out to people in other organizations, it’s important to remember that you’re not just communicating with customers, but with your peers or potential partners too. The stakes are higher in the […] The post 7 B2B email marketing campaigns to inspire you in 2024 appeared first on Agility PR Solutions.

B2B 109

B2B B2C Marketing Communications 109

Agility PR Solutions

MAY 8, 2024

Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is uncertainty around the best path forward to advance these initiatives within their companies.

Industry 103

Industry Engineering Technology Company 103