Tue.Mar 19, 2024

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15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)

Prowly

Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […] The post 15 Brand Story Examples to Get Inspired By (w/ Tips & Templates) appeared first on Prowly Blog.

Examples 209
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Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”.

B2B 136
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Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence

Agility PR Solutions

In an age where every statement can be amplified across the globe in seconds, and the line between a company’s success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople. Recent history is replete with examples where ineffective communication, be it during earnings calls, CEO […] The post Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence appeared first on Agilit

Corporate 120
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What is PR Newswire and Should You Use it in 2024? (with Pricing)

Prowly

Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? What is a PR newswire? Newswires evolution […] The post What is PR Newswire and Should You Use it in 2024?

Blogging 118
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact

Agility PR Solutions

“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not only affirms this reckless strategy, but also shows that businesses are continuing to ramp […] The post “Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on

Company 113

More Trending

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Exploring the DIY benefits of low code development for marketers

Agility PR Solutions

All businesses need a solid online presence, from a slick website to captivating apps. But let’s face it: hiring developers can be costly and time-consuming. The low-code revolution may be your secret weapon for creating powerful marketing tools without needing to code. Here are some ways that low code is transforming marketing: Ditch static templates […] The post Exploring the DIY benefits of low code development for marketers appeared first on Agility PR Solutions.

Marketing 109
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services.

Travel 92
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5WPR Shares Key Insights from the IECSC Beauty Expo

5W PR

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. This year’s expo was no exception, offering a glimpse into the evolving landscape of skincare, grooming, fragrance, and haircare. Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant

Trends 88
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. This a keynote that I gave to the CIPR Inside Conference this morning. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. Here are some of our key takeaways from SXSW 2024: Shifting Investment Climate: The days of investors solely prioritizing growth at all costs are fading with a r

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Coffee with a Journalist: John Hyatt, Forbes

OnePitch

John Hyatt is a staff writer at Forbes. He covers billionaires with the focus on finance, deal-making, money and politics, and white-collar crime.

Media 72
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S&T Live Recap: NCAA’s Gail Dent on Her Love of Sports and Lifelong Learning

PRSay

When she was growing up in Louisville, Ky., Gail Dent’s Sunday afternoons were spent watching sports on television with her family. Her parents were both sports fans, especially her dad. “Sunday was like a daddy-daughter day,” she recalled. Her father would have two TVs going simultaneously, each showing a different football game. “He would be in his big chair; I would be in my little chair right beside him, cheering for teams,” said Dent, the guest on March 14 during Strategies & Tactics Li

Sports 68
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King Charles and Princess Kate health rumors swirl on social media

Mark My Words

KNX News KNX News Chief Correspondent Charles Feldman goes in depth into all the health and death rumors about King Charles and Princess Kate. Mark Borkowski is a renown publicist and author in London.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Role of Menopause in Women’s Careers

Institute for Public Relations

Korn Ferry and Vira Health explored women’s experiences receiving support, performing at work, and making career progress while going through menopause. An online survey of 8,026 women who were experiencing or have previously experienced perimenopause or menopause while working was conducted in the U.K., U.S., and Australia from April 20 – May 9, 2023.

Survey 52
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The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers

Institute for Public Relations

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field.

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Do Employee and Corporate Values Align?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Integral analyzed the current state of the U.S. workplace and how employees feel about it. An online survey of 2,004 full-time employed adults in the U.S. was conducted from June 13 – 26, 2023. Key findings include: 1.) 80% of Gen Z respondents described their … Continue reading Do Employee and Corporate Values Align?