Sun.Mar 17, 2024

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The benefits of outsourcing marketing—and how to implement it into your business

Agility PR Solutions

If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated marketing strategies without overstraining their resources. It enables businesses to offload marketing activities to […] The post The benefits of outsourcing marketing—and how to implement it into your business appeared first on Agi

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Journalist Spotlight | Interview with Rohan Shearn, Managing Editor at Australian Arts Review

Medianet Australia

Today, Medianet is joined by Rohan Shearn, Managing Editor of the Australian Arts Review. In this interview, Rohan shares his journey from being a Manager for various theatre companies to the inception of his publication.

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Social media users want more regulation, fearing misinformation will impact 2024 election

Agility PR Solutions

US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of social media users are moderately to extremely concerned that misinformation will impact the 2024 U.S.

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Should you use a commercial newswire for news release distribution?

Axia PR

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year

Agility PR Solutions

Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security provider HiddenLayer highlights the pervasive use of AI and the risks involved in its deployment.

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PR renaissance: Embracing authenticity in today’s dynamic marketing landscape

Agility PR Solutions

At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence in relevance, driven by the demand for authentic communication […] The post PR renaissance: Embracing authenticity in today’s dynamic marketing landscape appeared first on Agility PR Solutions.

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