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At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, highlighting how influencer […] The post Shopping under the influence: The fundamental role that influencers and creators now play in the modern
While many social media platforms are rising in popularity today, nothing can come close to the success of TikTok in this space. It has been the go-to app for almost all demographics, and businesses are now utilizing the app as an extension of their digital marketing and advertising efforts. Learn more about the best techniques and strategies involving TikTok marketing today with the help of our team at 5W Digital (HOW).
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of dollars in annual savings. The business investment experts at Oxford Capital have outlined the optimal […] The post AI mastery for entrepreneurs: Strategies to maximize business potential appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
By Max Stewart At a certain point in your career, not every job is relevant to the story that your resume tells. At work, you are the sum total of your experiences and what you’ve learned from them, so what did your first jobs teach you? I’m mid-career right now but when I was… Continue reading What I Learned at Jobs that Aren’t On My Resume The post What I Learned at Jobs that Aren’t On My Resume appeared first on Culpwrit.
New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price, explores the valuation of S&P 500 companies, investor community perceptions of brand, and how to obtain a more accurate […] The post Investor relations in focus: The powerful connection between brand and share price appeared firs
New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price, explores the valuation of S&P 500 companies, investor community perceptions of brand, and how to obtain a more accurate […] The post Investor relations in focus: The powerful connection between brand and share price appeared firs
The latest #MediaMonday feature is sourced from our Public Relations Global Network partner, Fearey. Meet Nico Simino, assignment editor at King 5 television station in Seattle in this post. Take a look!
Today, almost every active internet user has heard the magical word “blockchain.” For many, it has a strong and exclusive association with cryptocurrencies. But no, blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to improve certain business processes in various fields, from finance to medicine.
It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience.
BBC News But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever. PR guru Mark Borkowski says communications for the royals is “the most difficult job in the world… you have good days and bad days”, but that the princess’ statement “settles everything
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Visual trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.
Washington Post Catherine’s prerecorded video also directly credited its broadcaster and filmer, BBC, perhaps a “visible sign it was done independently,” Hewson said. The video is a far cry from Buckingham Palace’s brief statement in February announcing King Charles III’s cancer diagnosis. British publicist Mark Borkowski said the grander gesture was necessary: “If it had been a statement, no one would have believed it, and many of the crazy rumors would have carried on percolating.
When you are scolded, you feel insulted. However, your response to an insult in business should be handled differently than you might want to in your daily life. Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? A print shop changed a paper supplier.
The Sun However it was recently claimed that Bianca is more than on board with Kanye’s plans. PR Guru Mark Borkowski told Dailymail.com: “Kanye understands outrage and is trying to break the Internet. “I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner. “There is a line here drawn between those who believe this is control and those who believe that this wom
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
MSN Charles Anson, former press secretary to Elizabeth II, told the BBC that “getting the right sort of sequence of information is a very difficult thing to do in the internet age” But the princess’s video “was absolutely right in terms of telling the public at the same time as creating a bit of an area of protection for the family” But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been ov
The People With the legitimacy of images released by the royal family now called into question, London-based public relations and crisis communications expert Mark Borkowski tells PEOPLE that such distrust is “damning” for the royal brand. “The difficulty now is because there is so little information about what’s happening to Kate, if they were going to project things are all normal in this way — with a photo that is now deemed to be fake — it is pretty damning about the flound
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