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by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “Don’t make fun of the way others talk.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. Humorous ads can be interesting and effective, but is it okay for them to poke fun at the speech patterns of specific people groups?
Mail Online As publicist Mark Borkowski surmised to MailOnline, ‘Fred’s got that rare blend of warmth and professionalism. ‘Viewers love him because he feels genuine – he’s not just a talking head; he’s someone who seems like he’d actually remember your name and favourite wine.’ The French chef and presenter quickly became a fan-favourite when he made his debut on dating show First Dates in 2013.
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