Making Money from People Who Talk Funny
Mindful Marketing
JUNE 29, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “Don’t make fun of the way others talk.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. Humorous ads can be interesting and effective, but is it okay for them to poke fun at the speech patterns of specific people groups?
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