PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M

SEO 137

SEO Television Measurement Google 137

Sword and the Script

APRIL 23, 2024

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership

Software 117

Software B2B Company Marketing 117

Agility PR Solutions

APRIL 23, 2024

Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.

Marketing 117

Marketing Publicity 117

The Hoyt Organization

APRIL 23, 2024

In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

APRIL 23, 2024

AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially contribute approx $15.7 […] The post 5 strategic ways AI is changing the PR game appeared first on Agility PR Solutions.

Instagram 109

Instagram Publicity 109

Agility PR Solutions

APRIL 23, 2024

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a new report for Q1 of this year finds that stress levels among global […] The post New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do appeared first on A

Consumer 103

Consumer Brand Branding Report 103

Axia PR

APRIL 23, 2024

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.

Pitching 71

Pitching Publicity Journalism Report 71

Institute for Public Relations

APRIL 23, 2024

From the 2023 CPRE Signature Report, Part I The 2023 CPRE report, Navigating Change: Recommendations for Advancing Undergraduate Education is the sixth Signature study by the Commission on Public Relations Education since its inception in 1973. Presented as part of CPRE’s 50th anniversary, the report provides perspectives from 466 professionals, both practitioners and educators.

Education 59

Education Study Report Publicity 59

Institute for Public Relations

APRIL 23, 2024

This summary is provided by the IPR Organizational Communication Research Center Dr. Rebecca Leach and colleagues explored compassion among coworkers during the COVID-19 pandemic.

Crisis 52

Crisis Agency Communications Healthcare 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Institute for Public Relations

APRIL 23, 2024

Download the Full Report (PDF): Do Actions Speak Louder Than Words? Download the Press Release: MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation MAHA Global and the Institute for Public Relations conducted research on the relationship between financial performance and reputation.

Financial 52

Financial Reputation Corporate Report 52