Ronn Torossian

JANUARY 29, 2024

Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations. Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.

Publicity 195

Publicity How To Education 195

PRSay

JANUARY 29, 2024

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. 25. In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring lea

Energy 128

Energy Leadership Meeting LinkedIn 128

Agility PR Solutions

JANUARY 29, 2024

The concept of brand loyalty has become almost as complicated as coming up with a strategy to earn it. The number of variables that determine loyalty—any one of which can likewise destroy a consumer’s sense of loyalty if mishandled—are changing quickly and often, and brand marketers often have to revamp their approach as soon as […] The post The new face of brand loyalty in 2024—and the juggernaut brands leading the way in customer electronics appeared first on Agility PR Solutions.

Branding 109

Branding Brand Strategy Marketing 109

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 106

Strategy Publicity Media Video 106

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 29, 2024

If you’ve been marinating a killer book idea that just needs a one-way ticket out of your brain and onto the shelves, this AI-focused pep talk is for you. Artificial intelligence isn’t just for tech buffs; it’s the secret to transforming your wisps of thought into written gold. And hey, if you’re crafting comms by […] The post How AI story crafting can help bring your inner PR book idea to life appeared first on Agility PR Solutions.

Brand 103

Brand Branding Publicity 103

Agility PR Solutions

JANUARY 29, 2024

SEO is rapidly evolving, and it’s critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated, setting oneself apart and connecting with a wider audience demands innovative strategies.

SEO 103

SEO Strategy Marketing Publicity 103

Institute for Public Relations

JANUARY 29, 2024

This summary is provided by the IPR Organizational Communication Research Center Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees in remote or hybrid workplaces during the COVID-19 pandemic.

Employee 93

Employee Crisis How To Resources 93

Agility PR Solutions

JANUARY 29, 2024

The field of influencer marketing is starting off 2024 as a $16.4 billion industry, with more and more brands allocating a significant portion of their marketing and advertising budget to creator brand deals—speaking to its increasing effectiveness as a comms strategy, based on its reputation as an authentic voice in brand promotion. And this year […] The post 9 in 10 creators expect their collaboration with brands to increase in 2024: New research guides brands on working with influencers

Branding 103

Branding Brand Advertising Advertising 103

Culpwrit

JANUARY 29, 2024

As the 2024 intern search season gets underway, the good news is most corporate and agency internships are now paid positions. Unfortunately, some organizations still attempt to recruit unpaid interns under the guise of providing “valuable experience.” Since the start of this blog, I’ve frequently called for an end to unpaid internships for any… Continue reading Internships: ‘Unpaid is Unfair’ The post Internships: ‘Unpaid is Unfair’ appeared first

Internal 90

Internal International Corporate Agency 90

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

HMA Public Relations

JANUARY 29, 2024

Happy #MediaMonday! Meet Abby Petersen of Frontdoors Media in our latest feature, where the digital editor and production coordinator shares how she got her start in media, the content she is looking for, fun facts and more. Check it out!

Meeting 81

Meeting Media 81

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands. Let’s delve into the top trends that stole the spotlight at Cosmoprof 2024. Ingredient-Centric Brands: One standout trend at Cosmoprof 2024 was the rise of ingredient-centric brands.

Trends 78

Trends Trade Shows Travel Mobile 78

Institute for Public Relations

JANUARY 29, 2024

Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.

Survey 64

Survey Trends Industry Publicity 64

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success.

Industry 78

Industry Publicity Ethics Privacy 78

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy.

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Blogging SEO Engineering Mobile 62

Institute for Public Relations

JANUARY 29, 2024

This summary is provided by the IPR Digital Media Research Center Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ perspectives on the challenges and opportunities presented by AI.

Leadership 52

Leadership Survey Industry Communications 52