PR for Anyone

MARCH 5, 2024

Cheryl Armstrong is a former inmate who through perseverance, dedication, and determination, has turned her life around after being incarcerated at the age of 16 and serving 26 years in prison before being released through a program that doesn’t allow minors to be sentenced to life in prison. She has a Master’s Degree in Humanities, Founded the Plant Your Energy organization – a company in pursuit of inspiring others in need, and authored a book titled, “ Plant Your Energy: Face Your Demo

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Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about. A similar quiet period occurred at the same time last year – between January and March.

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Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. 1.

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Agility PR Solutions

MARCH 5, 2024

It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current and future market trends—not to mention wielding a substantial $360 billion in buying […] The post Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spen

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Right? If you answered yes, you’d be wrong! Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone.

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OnePitch

MARCH 5, 2024

Daysia Tolentino is the culture and trends reporter at NBC News. Daysia covers the latest Internet happenings from pop culture to social media.

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Agility PR Solutions

MARCH 5, 2024

The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens through which they can look over and understand their media landscape. In this article, […] The post 6 trends and innovations in competitive media reporting: What to watch for in 2024 appeared first on Agility PR Solutions.

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Katie Paine's Measurement Blog

MARCH 5, 2024

Master Communication Measurement Success With Measurement Queen Katie Delahaye Paine March 19, 2024 1:00 pm EDT – 3:00 pm EDT Gain insights into best practices for PR measurement with communications research and measurement pioneer, Katie Delahaye Paine. During this impactful session, you will learn about measuring holistic communications campaigns- setting measurable objectives and pulling data from a variety of sources using a combination of tools based on target audiences.

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Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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