Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees. An internal […] The post Tips for leveraging the numerous benefits of internal marketing in the workplace appeared first on Agility PR Solutions

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International Internal Marketing Employee 178

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies. If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

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Case Study Study Agency Tools 104

Agility PR Solutions

JANUARY 31, 2024

Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the intricate ways CRM insights inform and enhance our PR strategies, ensuring that our communication efforts […] The post How CRM insights inform PR strategies for improved communication appeared first on Agility PR Solutions.

Strategy 120

Strategy Communications Data Marketing 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

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Technology Product Launch Crisis Management Case Study 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 31, 2024

The social media platforms hierarchy is no longer as set in stone as it once was. Facebook, once the indisputable king, is more on an even par with the rising video-focused heirs to the throne, including Meta’s own Instagram. Twitter, after a rocky transition to the site now known as X, has dipped below the […] The post TikTok hits big for small business: Nearly all say it outperforms Instagram for audience engagement appeared first on Agility PR Solutions.

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Small Business Instagram Social Media Facebook 113

Agility PR Solutions

JANUARY 31, 2024

The AI hype rolls on—and whether it’s truly representative of the reality, it’s more than enough to send IT teams into turmoil in a mad deployment race. As great as the promise of generative AI is, so too is the threat of being left behind if businesses take a “wait and see” approach, which has […] The post AI gold rush: Tech teams are boosting budgets to deploy generative AI at all costs—with some even willing to risk negative consequences appeared first on Agility PR Solutions.

Trends 103

Trends Publicity 103

Mark My Words

JANUARY 31, 2024

The Sun PR expert Mark Borkowski told SunSport that if Littler’s astonishing success continues, he could become the “Wayne Rooney of darts” [link]

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Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

OnePitch

JANUARY 31, 2024

According to an article from Steven Kurutz in the New York Times, January is the best month. Whether it’s because the post-holiday season slowdown allows restaurant workers to take a breather or the seasonal transition means good sales on clothing, the first month of the year has many benefits for a reset from the crazy year before. But is this true for PR and media?

Media 59

Media 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Medianet Australia

JANUARY 31, 2024

Today Medianet is joined by one of our Top 3 most searched for Journalists, Lifestyle Editor of news.com.au, Rebekah Scanlan. In her interview, Rebekah dispels the most common misconceptions regarding her line of work. But besides her industry insights, Rebekah also offers the poignant and profound moments of her career thus far.

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Interviews Industry Media 52

Wadds Inc.

JANUARY 31, 2024

Wadds Inc. supports creative agencies with company direction and differentiated propositions. In the last of this three-part series, we look at board meetings – how these should work and when they should take place. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

Mark My Words

JANUARY 31, 2024

The News International Meghan Markle and Prince Harry have been warned of severe outcomes if their rift with the senior members of the royal family grows in 2024. As per The Express, PR expert Mark Borkowski said that the Duke and Duchess of Sussex should utilise 2024 in order to rebuild their positive image among the public. He shared, “2024 is a pivotal year for them.

Internal 60

Internal International Publicity 60