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Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise. Here’s an overview of why this matters, and what businesses are […] The post Tips for managing brand reputation with eco-friendly practices appeared first on Agility
Happy #MediaMonday! Catch our latest feature from J. Graber, news editor for the Scottsdale Independent newspaper. J. shares how his love reading inspired his writing career, the Scottsdale stories he is looking for, fun facts, and much more in this post.
Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent. Company culture is shaped by many different elements which can include company mission statement, employee expectations, and company leadership […] The post 6 methods for showcasing company culture in the digital era appeared first on Agility PR Solutions.
In the ever-evolving haircare category, a strategic PR campaign is essential. New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB , on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition.
You have scrutinized your sales and marketing strategy, created a well-thought-out bulk email, and the next thing you know your email open rate doesn’t meet your expectations at all. What could possibly have gone wrong? There are some pitfalls of mass email marketing, and email spam filters are sometimes the villains here. In this article, […] The post Why your marketing emails are being sent to the spam folder—and how to stop it appeared first on Agility PR Solutions.
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