ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.

B2B 137

B2B Survey Marketing B2C 137

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. Optimal application of the latest innovations requires capable and knowledgeable leaders. With deep experience in technology, business and academia, Soumitra Dutta , dean of Oxford University’s Saïd Business School, offers practical frameworks that help leaders optimize the extensive value of technology when it’s applied in business contexts.

Policies 132

Policies Leadership Technology Groups 132

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

Brand 123

Brand Branding Viral Reputation 123

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PR Fuel

OCTOBER 31, 2023

Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge. Read More The post A Guide to the Top Business Publications for Press Releases in 2023 appeared first on eReleases.

Publicity 104

Publicity Radio Blogging Marketing 104

OnePitch

OCTOBER 31, 2023

Andrada Fiscutean is a freelance science and technology journalist. She writes for publications including Ars Technica, Vice Motherboard, ZDNet, Nature, CSO Online, and more.

Technology 96

Technology Writing Publicity Media 96

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand’s authenticity, a view shared by 75 percent of marketing professionals. Traditional advertising is losing its effectiveness in capturing the attention and trust of potential customers. On the other hand, UGC offers a powerful tool for […] The post Harnessing the power of user-generated content in social media campaigns appeared first

Social Media 114

Social Media Media Advertising Advertising 114

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketi

Conference 78

Conference Nonprofit Education Healthcare 78

HMA Public Relations

OCTOBER 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

Internal 80

Internal International Publicity 80

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

OCTOBER 31, 2023

Internships for college students have become a crucial stepping stone toward building a successful career. Not only do they provide valuable real-world experience, but they can also earn students academic credit. Whether it’s a freshman just starting their college journey or a senior looking to gain practical skills before graduation, securing an internship is a smart move.

How To 78

How To Local Interviews Resources 78

Solo PR Pro

OCTOBER 31, 2023

As a solo PR Pro, you have the freedom and flexibility to remain truly solo or scale your solo PR business by adding contractors or employees. Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route. Transitioning from a one-person PR operation to managing a team can be a rewarding journey, but it's not without its challenges.

Agency 68

Agency Publicity Training Financial 68

PR Fuel

OCTOBER 31, 2023

Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive. Read More The post PR Email Lists: 11 PR Lists to Join For Businesses appeared first on eReleases.

Small Business 52

Small Business Publicity 52

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. But is newsjacking still the right move for your brand? Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending ne

Ethics 103

Ethics Trends Social Media SEO 103

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching