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The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted a fascinating “train wreck” excerpt of an exchange betwee
The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.
In today’s world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is crucial to influencing consumer behavior and steering organizations toward a more sustainable future.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing the customer journey. But marketers struggle to leverage this data at all stages of […] The post The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are curre
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing the customer journey. But marketers struggle to leverage this data at all stages of […] The post The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are curre
If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?
In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los Angeles Dodgers and MLB superstar Shohei Ohtani should act during the ongoing investigation into a gambling […] The post Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners appeared
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting, creating a digital transformation roadmap for your PR firm, tapping responsible trendjacking to boost […] The post ICYMI: Bulldog’s Top 10 most popular posts in March appeared first on Agility PR Solutions.
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sbastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.
We’ve gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman, Jr. and Bulldog editor Richard Carufel have been judging the Awards for over a decade—here’s what they […] The post The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win appeared first
As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Daily Mail Parenting campaigner Kelly McKee Zajfen, Argentine socialite Delfina Balquier and stylist Tracy Robbins are the three to have so far posted a picture of it on Instagram. But PR guru Mark Borkowski said: ‘It’s either hubris or else very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label – and even that looks like it’s peeling off.’ Meghan could have found inspiration from her father-
I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the Middle East. The real "military" wars may be more, but none of us here, in the small and baffled Bulgaria, cares about what's happening even a hundred kilometers from our borders.
If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, this little love affair can lead to navel-gazing—and irrelevant content.
Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years. Maxim: Exactly. Hello, Andrey. It's always a pleasure to see you. This is Andrey and Maxim, unofficial. Host: Exactly. I hope it stays unofficial, but it's crucial to really prepare the attendees for what is waiting for them in Berlin on April 13th, where you'll be our speaker.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
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