Wed.Jan 01, 2025

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Embracing change—4 predictions for the public relations industry in 2025

Agility PR Solutions

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.

Industry 103
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Building bridges for inclusion in PR and marketing for diverse audiences

Agility PR Solutions

In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies. By embracing inclusive marketing practices, organizations not only expand their reach but also demonstrate a commitment to social equity and […] The post Building bridges for inclusion in PR and marketing for divers

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6 key applications of AI in digital marketing—plus case studies, challenges and future trends

Agility PR Solutions

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital mar

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Mastering the art of media monitoring: Strategies for PR professionals

Agility PR Solutions

Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you’re flying blind in a world that moves at the speed of a viral tweet. Want to stay ahead of the […] The post Mastering the art of media monitoring: Strategies for PR professionals first appeared on Agility PR Solutions.

Strategy 103
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.