PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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Agility PR Solutions

JUNE 4, 2024

What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust reputation for a law firm, enhancing client relations, and adeptly managing crisis situations. […] The post Public relations in the legal sphere: Vital strategies and key challenges appeared first on Agility PR Solutions.

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OnePitch

JUNE 4, 2024

Sarah Allard is a digital director at Conde Nast Traveller.

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Travel Media 94

Agility PR Solutions

JUNE 4, 2024

As we know, any business process is only as good as its weakest element—and when it comes to optimizing generative AI, the weak link is clearly data management. Whether that involves cybersecurity vulnerability, lack of insightful information, inaccuracies, and/or sheer disorganization, businesses are struggling to swim through the ocean of data they collect, and managing […] The post The road to AI readiness begins and ends with data readiness: 2 of 3 C-suite and tech leaders say data int

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Sword and the Script

JUNE 4, 2024

Note to readers: the monthly PR tech sum will get back on schedule next week. You are not your target audience. Multiple cognitive biases from a “ False Consensus ” to “Dunning-Kruger” demonstrate that’s easy to say and hard to follow (a solid but fast read on cognitive biases is The Choice Factory by Richard Shotten). Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.

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Contently - Strategy

JUNE 4, 2024

Imagine this: you’ve just produced a stellar video featuring your executive’s unparalleled insight and authority in your field. This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. However, crafting this masterpiece is just the first step in the process. The next (and equally crucial) phase is ensuring it reaches and captivates your intended audience, transforming viewers into engaged followers and, eventual

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Maxim Behar

JUNE 4, 2024

Host (Lora Indzhova): We are discussing in our studio ten days before the elections with PR experts Maxim Behar and Associate Professor Ivelina Hristova. Hello and welcome! Maxim Behar: Good afternoon! Host: How are you feeling today - 10 days before the vote - about the upcoming 2-in-1 election? How does the situation look to you, listening to the candidates?

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Mindful Marketing

JUNE 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Love, exciting and new. come aboard, we’re expecting you. Those lyrics from one of the most popular TV sitcoms of the 1970s – ABC’s The Love Boat – are a reminder that people have long-been fascinated with others’ romances.

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Agility PR Solutions

JUNE 4, 2024

There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time a respected national and international agency, and a couple of years at […] The post PR lessons from the Trump trial: A tale of two mavericks appeared first on Agility PR Solutions.

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Internal International Agency Publicity 109

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media