Tue.Jun 04, 2024

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Pride Month in a Year of Loathing: Allies Needed

PRSay

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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Public relations in the legal sphere: Vital strategies and key challenges

Agility PR Solutions

What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust reputation for a law firm, enhancing client relations, and adeptly managing crisis situations. […] The post Public relations in the legal sphere: Vital strategies and key challenges appeared first on Agility PR Solutions.

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B2B marketing and the struggle to be different

Sword and the Script

Note to readers: the monthly PR tech sum will get back on schedule next week. You are not your target audience. Multiple cognitive biases from a “ False Consensus ” to “Dunning-Kruger” demonstrate that’s easy to say and hard to follow (a solid but fast read on cognitive biases is The Choice Factory by Richard Shotten). Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.

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The road to AI readiness begins and ends with data readiness: 2 of 3 C-suite and tech leaders say data integration is their top AI-investment priority

Agility PR Solutions

As we know, any business process is only as good as its weakest element—and when it comes to optimizing generative AI, the weak link is clearly data management. Whether that involves cybersecurity vulnerability, lack of insightful information, inaccuracies, and/or sheer disorganization, businesses are struggling to swim through the ocean of data they collect, and managing […] The post The road to AI readiness begins and ends with data readiness: 2 of 3 C-suite and tech leaders say data int

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How does Leadership Communication Impact Employee Trust during Crisis?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises. Using an emerging framework of transparency, authenticity, empathy, and optimism … Continue reading How does Leadership Communication Impact Employee Trust during Crisis

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How to Optimize Videos to Maximize Your Investment

Contently - Strategy

Imagine this: you’ve just produced a stellar video featuring your executive’s unparalleled insight and authority in your field. This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. However, crafting this masterpiece is just the first step in the process. The next (and equally crucial) phase is ensuring it reaches and captivates your intended audience, transforming viewers into engaged followers and, eventual

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Maxim Behar: Young Bulgarians are not interested in populist promises

Maxim Behar

Host (Lora Indzhova): We are discussing in our studio ten days before the elections with PR experts Maxim Behar and Associate Professor Ivelina Hristova. Hello and welcome! Maxim Behar: Good afternoon! Host: How are you feeling today - 10 days before the vote - about the upcoming 2-in-1 election? How does the situation look to you, listening to the candidates?

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Does Selling Love Risk Relationships?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Love, exciting and new. come aboard, we’re expecting you. Those lyrics from one of the most popular TV sitcoms of the 1970s – ABC’s The Love Boat – are a reminder that people have long-been fascinated with others’ romances.

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PR lessons from the Trump trial: A tale of two mavericks

Agility PR Solutions

There were important lessons that PR practitioners should learn and remember from the trial of former President Donald J. Trump, some of which relate to my almost 25 years at Burson-Marsteller (now BCW), 10 years at Arthur Cantor/Advance Public Relations, at that time a respected national and international agency, and a couple of years at […] The post PR lessons from the Trump trial: A tale of two mavericks appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.