Agility PR Solutions

AUGUST 12, 2024

Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can’t engage with everything they see. The sheer volume of information has led to a significant decline in human attention spans, which have dropped […] The post Navigating media saturation: 7 innovative PR strategies for cutting through the noise appeared first on Agility PR Solutions.

Strategy 110

Strategy Media Consumer Brand 110

5W PR

AUGUST 12, 2024

The digital age has ushered in a new era of opportunity and connection. Yet, this interconnectedness comes with a lurking shadow: cyber threats. Data breaches, malware attacks, and online scams plague individuals and businesses alike, eroding trust in the very technology that empowers society. In this landscape, the cybersecurity industry plays a critical role in safeguarding digital assets and infrastructure.

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Agility PR Solutions

AUGUST 12, 2024

Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns. This article will help you understand the different types of paid social media marketing objectives, why they are important, and how to set […] The post Smart strategies for writing paid social media marketing objectives appeared first on Agility PR Solutions.

Social Media 105

Social Media Writing Strategy Marketing 105

HMA Public Relations

AUGUST 12, 2024

Back in 2010, we featured the incredible journalist Peter Corbett. Now, it's time to see what’s new in his world in the latest #MediaMonday feature! From his latest writing ventures to personal fun facts, catch up with Peter in this update.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

AUGUST 12, 2024

Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off to an inauspicious start with shoppers, and although they have progressed […] The post The chatbot’s Achilles’ heel: More than half of US businesses use AI in customer service, but the biggest obstacle remains the same—winning

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Customer Service Consumer Tools Trends 100

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded. IT outages, once a secondary concern, are now at the top of the list for scenario planning, particularly for companies that rely heavily on technology for scale, speed, and safety.

Airlines 60

Airlines Case Study Reputation Study 60

HMA Public Relations

AUGUST 12, 2024

Today’s #MediaMonday features the talented writer Scott Laird! Scott shares how he got his start in media, discusses the outlets he writes for, including Condé Nast Traveler and Fodor’s Travel Guide, and reveals some fun facts. Take a look!

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