Do Editorial Calendars Still Matter When Pitching the Media?
Garrett Public Relations
AUGUST 27, 2023
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do … Do Editorial Calendars Still Matter When Pitching the Media?
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