Deirdre Breakenridge
NOVEMBER 19, 2014
'On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media, our initiative helps women to gain valuable media skills.
Onclusive
NOVEMBER 3, 2014
'There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.
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Ronn Torossian
NOVEMBER 4, 2014
'Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric. The post What the Electric Golf can teach you about Innovation appeared first on Ronn Torossian 5W Public Relations CEO Blog.
ReimaginePR
NOVEMBER 13, 2014
'Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories fro
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Melissa Agnes
NOVEMBER 19, 2014
'Editor’s note: This is a guest post by Louis Hayes, a police officer in the Metropolitan Chicago area. It’s an important piece that discusses a topic that is often seen as controversial. Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. If you’re in law enforcement or emergency management, I highly recommend the listen.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 11, 2014
'A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
Onclusive
NOVEMBER 13, 2014
'Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget. From New York to San Francisco – and any city in between with a … Continued.
Ronn Torossian
NOVEMBER 24, 2014
'Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [.]. The post 4 Ways to Increase your Value this Holiday Season appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Polaris
NOVEMBER 25, 2014
'If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Melissa Agnes
NOVEMBER 16, 2014
'Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes. Louis Hayes is a police officer in the Metropolitan Chicago area. He’s also responsible for developing The Illinois Model, which is a systematic way of looking at police operations based on solving problems. The Illinois Model takes the common threads of how law enforcement responds to and handles any type of police call and puts it into a universal process that works in a non-linear environmen
Flack's Revenge
NOVEMBER 21, 2014
'Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber. Some took it as an opportunity to explore the reporting practices of those who cover the tech sector.
Deirdre Breakenridge
NOVEMBER 26, 2014
'We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.
Onclusive
NOVEMBER 20, 2014
'If you think about it from an extremely fundamental standpoint, words are likely considered the cornerstone of PR. How one positions them against each other, strings them together, decides how to use or not use them: all are important aspects … Continued. Musings Dictionary.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Rock the Status Quo
NOVEMBER 12, 2014
'You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes?
Polaris
NOVEMBER 17, 2014
'According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved.
Melissa Agnes
NOVEMBER 12, 2014
'Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or
Flack's Revenge
NOVEMBER 17, 2014
'If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If they say: “Getting you media coverage, building visibility,” or some such, you should politely show them the door. The reason is that any agency worth its salt knows that press coverage will happen.
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ReimaginePR
NOVEMBER 5, 2014
'As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship.
Shift Communications
NOVEMBER 21, 2014
'Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians.
Rock the Status Quo
NOVEMBER 19, 2014
'10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Not too shabby for a niche vertical and a couple of hours time, right? It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. A few of them needed minor tweaks or changes to give context, but it was fairly minimal.
Polaris
NOVEMBER 20, 2014
'Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways. Let me tell you about one such story.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Melissa Agnes
NOVEMBER 2, 2014
'Welcome to episode #022 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. On this week’s episode of The Crisis Intelligence Podcast, I continue my conversation with Jonathan Bernstein about the 30 most important lessons he’s learned in the last 30 years as a crisis management professional. We pick up where we left off last week, and have just as much fun discussing some really important “must-do’s” and best practices when it comes to ef
Communications Conversations
NOVEMBER 24, 2014
'Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client.
Ishmael's Corner
NOVEMBER 30, 2014
'After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. As far as what constitutes the “best,” it’s a mashup of my subjective grade and number of views.
Shift Communications
NOVEMBER 5, 2014
'One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Rock the Status Quo
NOVEMBER 3, 2014
'Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. Run into one that’s a bit prickly? This might be why. This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired.
Polaris
NOVEMBER 22, 2014
'A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.
Melissa Agnes
NOVEMBER 30, 2014
'Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. “People have to know you care before they care about what you have to say.” – Tom Iovino. Public information officers and crisis communicators have critically important responsibilities in difficult times. They have (or should have) excellent communication skills, strategic minds and a unique ability to work well under pressure.
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