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'Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.
'FUN FACT ALERT: Did you know over 80% of consumers today now consult online reviews before making a purchase? This may seem #captainobvious to you in today’s smartphone-saturated world, but there is more than meets the eye beyond the number … Continued.
'You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [.]. The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
'By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'“ Mom, come get me from school. I’m freaking out and nauseous. ” “ Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out! ” “ It’s happening again, Mom, I hate this! I don’t understand why this is happening to me. ” Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult.
'A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. But first let me tell you about another article which relates, and I think you will enjoy, from Digiday: How Dan Roth became the most powerful editor in business publishing .
'A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment. But first let me tell you about another article which relates, and I think you will enjoy, from Digiday: How Dan Roth became the most powerful editor in business publishing .
'Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon. On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by y
'On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become … Continued.
'In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
'Last week, while I was in L.A. , Colton (my business partner and the “Day” in Agnes + Day) and I had the opportunity to visit the LAFD’s Emergency Information Center, along with LA’s Emergency Operations Center (EOC), Department Operations Center (DOC), 9-1-1 Dispatch Center and Fire Station 4. We got a personal guided tour by the very generous, passionate and talented Erik Scott , who is one of the department’s Public Information Officers.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it. But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet!
'You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to such subjective criticism. In theory, the excitement of a release should relate to the news at hand. But we know that the same story can be told in different ways.
'A Guest Post By Jason Mollica. We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water ? This is all part of the importance of having a concrete plan for a brand’s social networks.
'When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??), but also – ah hem – kind of … Continued.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion , a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [.]. The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
'By Whitney C. Gibson. Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and. Weighing various factors to reach the best solution. As stated, there is no one-size-fits all approach for dealing with negative online reviews.
'One of the areas I focus on frequently with my clients is clarity: clarity of message, clarity of metrics and ROI, clarity for why we use a certain platform or tool, and clarity of mission. It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultant. (Is that a real word? Spell check doesn’t seem to think so.
'As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape
'Shaking things up from time to time is always a good idea. To keep it fresh and funky, I’d like to kindly request your thoughts regarding this piece on my LinkedIn blog exploring the root of gender disparity in the workplace. In light of … Continued.
'If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they want you to read? Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime.
'Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
'Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. ( tweet this ) LinkedIn is a perfect example. Most companies still aren’t taking advantage of company pages , showcase pages and other free features that don’t require a paid membership upgrade.
'I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0 Summit with Tim O’Reilly) explained, they were interested in launching a new event concept and came up with NewCo, a “conference-as-festival, where inn
'There’s a Starbucks that’s less than a mile from my house. To say I visit it frequently is probably an understatement. The baristas know me and my drinks by name. It’s sad, really. I’m usually visiting this Starbucks during the morning rush. During that time, the line can extend out the door (side rant: Only in Minnesota). Point is: there’s usually a long line.
'Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?”. They could answer with as many sources as they liked. This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
'Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. I am a proud member of the Church of Beyoncé, so I may or may not be slightly biased. Photo credit: iam.beyonce.com. Beyoncé is doing something right. In the past year, she has completed two multi-national tours, released a surprise album , was named one of the most influential people by TIME and came in at #1 on Forbes’ Celebrity 100 list.
'Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership.
'New social media platform Ello is touted as an “anonymous Facebook with no ads.” Popping up in the limelight where thousands of other wanna-be in the majors platforms have failed, is it something to rave about, or do they just have a great PR team? According to The Guardian , the success of Ello was entirely unplanned. Whoops, but not a bad problem to have, right?
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