PR Job Coach
SEPTEMBER 16, 2010
'Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large.
Waxing UnLyrical
SEPTEMBER 4, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You Happy? September 4th, 2010 Tweet A few days ago, I was on the phone with with someone very dear to me; someone I respect as a professional, and am proud to call friend. She recently launched her own business, which she was very excited about.
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Bad Pitch Blog
SEPTEMBER 6, 2010
'Rob Bresnahan is being outed for bad pitches. After seven pitches, distributed via email marketing software, I can assume that Rob is an Iditarod sled dog. These dogs are bred to run. It''s literally part of their DNA. If you let them, they''ll run until bones are sticking out of their fur. Luckily the Iditarod mushers take lots of breaks and take top notch care of their sled dogs.
Waxing UnLyrical
SEPTEMBER 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). No, I’m not doing my best Rip Van Winkle impersonation.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
SEPTEMBER 5, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Image: Jordan Pérez Ordenez via Flickr, CC 2.0 I’m touched that the post struck a chord with so many people.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
SEPTEMBER 21, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. We continued our conversation on social media and ROI.
Waxing UnLyrical
SEPTEMBER 30, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Extra Boost of “V”: More Vloggers for your YouTube Cravings September 30th, 2010 Tweet This is a guest post by Herwin Icasiano I didn’t receive any YouTube vlogger recommendations from you all, but that probably means you want to hear more about vloggers that I like!
Waxing UnLyrical
SEPTEMBER 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. The calendar turns to another day. Fall sets in in the Western Hemisphere telling me where and when I am. My brain obediently responds, yet my essence is tugged by the magnet of memory.
Waxing UnLyrical
SEPTEMBER 7, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service?
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Waxing UnLyrical
SEPTEMBER 13, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Get PR Measurement Off The Island September 13th, 2010 Tweet Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.
Waxing UnLyrical
SEPTEMBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li September 3rd, 2010 Tweet I’ve been playing with paper.li recently myself and love it for all the reasons Neville Hobson listed below. I figured, why try to reinvent the wheel? For anyone who’s asking, “Why?
Waxing UnLyrical
SEPTEMBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li September 3rd, 2010 Tweet I’ve been playing with paper.li recently myself and love it for all the reasons Neville Hobson listed below. I figured, why try to reinvent the wheel? For anyone who’s asking, “Why?
Waxing UnLyrical
SEPTEMBER 26, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr , CC 2.0 Not that they’re normally too far from it – because everything we do is a function of time and space, isn’t it?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.
Waxing UnLyrical
SEPTEMBER 2, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. It was #journchat , one of the first, if not the first, Twitter chats created.
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