PR Job Coach

JULY 5, 2010

'As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability. There is no room for compromise when it comes to your profile and track record or what I call your Virtual Data Points. When an HR person or an executive recruiter goes looking for evidence of your worth on the web, make sure it screams your value and integrity.

Insurance 100

Insurance Insurance Fashion Web 100

Bad Pitch Blog

JULY 14, 2010

'At least twice before I''ve mentioned a mentor''s media relations mantra: you have to know the news to make the news. It got me addicted to NPR. An awareness of current events is critical. But what do you do when you know that the news is all about Brad Pitt''s hygiene and Old Spice commercials (I''m on a horse!)? There are rare instances you can make your own news.

Local 57

Local Pitching Twitter Creativity 57

Bad Pitch Blog

JULY 6, 2010

'Summer. Consider the opportunity. Holidays. Vacations (fwiw, Laermer is in Tel Aviv. In two weeks, I head out much closer to home). Nice weather (alongside hellish weather). It''s the perfect storm for slacking--or for a little creativity. This post excerpt inspires me: Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education.

Print 44

Print Travel Education Creativity 44