PR Job Coach

JUNE 29, 2011

'Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

Ethics 202

Ethics How To Technology Education 202

Waxing UnLyrical

JUNE 1, 2011

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Twitter 110

Twitter Writing Facebook Social Media 110

Bad Pitch Blog

JUNE 13, 2011

'A common trap we can fall into with our work is projecting our own feelings, habits and beliefs about a brand/client onto the target audience. This is dangerous for a variety of reasons but most importantly it takes the customer out of the center of the work and leads work astray. Never Assume When it comes to the target audience, never assume. McDonald’s dealt with an unfortunate hoax recently that shows how susceptible people can be online.

SEO 76

SEO Engineering Web Consumer 76

Waxing UnLyrical

JUNE 14, 2011

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.

Pitching 103

Pitching Social Media Newspapers Blogging 103

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Internal

Waxing UnLyrical

JUNE 29, 2011

All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well.

Community 98

Community Tools Facebook Twitter 98

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. I thought it had been a while since I’d done a BfG post, but I breathed a sigh of relief when I realized that, in fact, I had… even if it was a redux. Better than nothing, right? Image: Craig Walkowicz via Flickr, CC 2.0. Here are some more cool plugins for you to try out on your WordPress blog.

Blogging 94

Blogging Print Mobile Writing 94

Waxing UnLyrical

JUNE 9, 2011

When I was at BlogWorld. a couple of weeks ago, I spent quite a bit of time walking around the exhibit hall. That’s where I met up with Jordan, Jeremy and Jenna of Livefyre (does your name have to start with a “J&# to work at there?), got my mugshot taken with “Go Granny&# and generally felt happy that I was there and a part of this whole blogging thing.

Community 93

Community Blogging Facebook Examples 93

Waxing UnLyrical

JUNE 30, 2011

This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Today is my husband’s birthday. So rather than talk about you, or me, I’m going to talk about him today. And yes, referencing myself as a “myth&# is coming it a bit strong, since I’m neither the Goddess of Love , nor the Earth Goddess , nor the Mother Goddess.

Travel 92

Travel Measurement Media 92

Waxing UnLyrical

JUNE 25, 2011

The first home. we bought was in a city called Antioch, Calif. As young couples are wont to do with their newly-acquired nests, we spent a lot of time fixing it up. And when I say “we,&# I do mean both my husband and I. My better half put up with all sorts of crazy notions I had, such as re-upholstering a pull-out Queen bed from scratch (I’d never upholstered so much as a footstool before), gamely joined in when I decided the family room should be painted what I can only now describe

Ethics 91

Ethics 91

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

JUNE 16, 2011

It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island.

Travel 88

Travel Twitter Course Writing 88

Waxing UnLyrical

JUNE 28, 2011

Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate. As I anticipated, it was one of the Cyprus active chats, with a lot of people asking questions, sharing their own views and lurking as well.

Measurement 88

Measurement System LinkedIn Facebook 88

Waxing UnLyrical

JUNE 20, 2011

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account.

Twitter 86

Twitter Retail Small Business Facebook 86

Waxing UnLyrical

JUNE 18, 2011

There are three things happening this weekend that make me a tad ruminative (and yes, that is a word, look it up ). My friend Priya Ramesh is getting married tonight. It is my maternal grandmother’s birth anniversary (that’s me with my grandma’s best friend). And tomorrow is Father’s Day. On the face of it, these three things don’t have anything in common.

Corporate 86

Corporate Study Course Meeting 86

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

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Pitching

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. Geoff wrote a post a few days ago on how the question of “ how do I use Facebook and Twitter &# was refreshingly absent, and that was absolutely true.

Nonprofit 85

Nonprofit Community Meeting Conference 85

Waxing UnLyrical

JUNE 15, 2011

Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies.

Branding 85

Branding Brand Customer Service Twitter 85

Waxing UnLyrical

JUNE 10, 2011

Guest post by Brian Meeks. As a rule I like to channel my inner bitterness into lengthy rants about social media transgression. If necessary, I will illustrate by making disparaging remarks about Justin Bieber or Snooki. Today I am filled, not with howler monkey angst, but guinea pig worry. Guinea pig worry is the feeling one gets when being judged by a furry little critter and found wanting.

Twitter 84

Twitter Social Media Blogging Corporate 84

Waxing UnLyrical

JUNE 8, 2011

One of the best things. about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it. So I’m very glad to help my friends at CustomScoop (I’m a former, not current client) spread the word about something very, very good they are doing.

Media 84

Media Local Crisis Government 84

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Brand

Waxing UnLyrical

JUNE 2, 2011

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 83

How To Pitching Local Interviews 83

Waxing UnLyrical

JUNE 3, 2011

Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Community 80

Community Social Media Facebook Twitter 80

Waxing UnLyrical

JUNE 12, 2011

There is so much tragedy in the world. Every day, someone, somewhere is affected by it. From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online. So I’m going to point you to a few different places to do just that (I hope) this weekend and beyond. 1. Alice Pyne, a 15-year-old British girl who has terminal Hodgkin’s lymphoma , has a “bucket list&# that includes being a Twitter trending topi

Social Media 77

Social Media Trends Twitter Media 77

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I originally published this post on April 21. This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. And then, as luck would have it, that was the day of Amazon's EC2 outage. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did.

SEO 76

SEO Engineering Blogging Google 76

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Crisis Management

Waxing UnLyrical

JUNE 27, 2011

How you doin’? With a spate of warm days this past week, I’ve been wearing summer-ish clothes on days I don’t have business meetings. On Thursday, I was wearing quite a simple but pretty strappy summer dress (nothing crazy, it’s a long dress), and I went down to my local gas station to get a couple sodas. As I went to the counter to pay, the owner looked at me and, in classic Joey Tribbiani style, said, “How YOU doin’?

Skype 73

Skype Video Course Meeting 73

Waxing UnLyrical

JUNE 19, 2011

Admit it, you knew it was coming. With today being Father’s Day, of course I had to do an FD roundup! (That’s my dad & me, Christmas 1999). 1. Fun Friday: Top TV dads , by Joey Strawn. Why: self-explanatory. And I loved Cliff Huxtable. 2. 11 great last minute geeky Father’s Day gifts , by Matt Burns for CrunchGear. Why: what are you waiting for?

Course 70

Course 70

Waxing UnLyrical

JUNE 21, 2011

Guest post by Kirsten Wright. [Ed: Kirsten Wright had a strong reaction to my recent post on MycroBurst. Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. Here you have it.]. To start, what is spec work? Traditional spec work. This is usually done by new designers to get themselves experience and using “free” to outbid any other designers.

Web 68

Web Financial Meeting Print 68

Waxing UnLyrical

JUNE 22, 2011

I was all tapped out yesterday. Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), I had 16 papers to grade, my husband’s birthday is coming up, followed a week later by our wedding anniversary… so much going on, to do/plan/prepare for… aargh!

Customer Service 67

Customer Service Skype Nonprofit Privacy 67

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

JUNE 24, 2011

Guest post by Adam Weitz. [Ed: Apart from Kirsten Wright , Adam also responded on Twitter to my original MycroBurst post. Here is his guest post.]. “Oh, crap.&#. Those words jumped out of my mouth when I learned what crowdsourcing was. Despite being relatively unknown at the time, I knew this trend was going to pose a threat to businesses like mine.

Web 66

Web Banking Small Business Software 66

Bad Pitch Blog

JUNE 8, 2011

'UPDATE: The YouTube video has been pulled down. But I''m leaving it in the code below. Delta has increased its allowance for checked baggage for military personnel. And I stand by my post. What do YOU think? First let''s note that I''m not here to defend Delta. But I''m also NOT here to join the Delta pile on. That''s too easy and I don''t need to add to a PR echo chamber that''s sure to set off an avalanche creating enough pressure to turn one of Delta''s PR people into a friggin'' diamond.

Airlines 64

Airlines Customer Service Travel Policies 64

Waxing UnLyrical

JUNE 5, 2011

I’ve just started catching up on my Reader (and I have a long way to go). It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met. When I took a few days off after that, I was pretty much offline except for sharing some photos via Facebook, and then getting back to work this week, I needed to focus on, what else, work (!).

Case Study 60

Case Study Groups Facebook SEO 60