PR Job Coach

JULY 1, 2012

'If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search. Landing your next gig in your own field is tough enough but changing careers or fields is not for the faint of heart or mind. That said it is possible to change horses mid-stream but it is going to require diligence, patience and endurance.

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How To Google LinkedIn Facebook 175

Waxing UnLyrical

JULY 18, 2012

What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley. No, he isn’t five different people, he is just one person, and one extremely interesting person at that. I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”.

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Writing Interviews Industry Pitching 99

Bad Pitch Blog

JULY 31, 2012

'You won''t be surprised to learn that the Bad Pitch blog was the last thing on our minds during the horrific shootings in Aurora, Colorado. Like the rest of the nation, we took pause and our thoughts went to the families of the victims. In the aftermath we assumed, naively, that the nation''s collective shock would stop anyone in their right mind from trying to tie their pitch into this tragedy.

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Waxing UnLyrical

JULY 12, 2012

“Why you stink.” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it. Hope springs eternal. We all know we’re not perfect… even at the things everyone we meet seems to think we’ve perfected.

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Web Twitter Examples Google 91

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Internal

Waxing UnLyrical

JULY 10, 2012

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). At one point, she was asked who she defines as her competition, and she said (I quote): “Everyone. Anyone that’s fighting for eyeballs, whether it’s a cable network, video game, movie theater — I define my competition as any entertainment outlet that’s fighting for eyeballs.” Image: dietadeporte via Flickr, CC

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Television Interviews Measurement Strategy 90

Waxing UnLyrical

JULY 19, 2012

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use).

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Waxing UnLyrical

JULY 31, 2012

I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? Think about the last major earthquake – didn’t a lot of us reading this post tweet the moment we felt the earthquake? It’s ironic, but instead of saving my life, I was busy tweeting about the “EARTHQUAKE.”. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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Social Media Media Fashion Twitter 86

Waxing UnLyrical

JULY 17, 2012

I never thought that relentlessly planning for the future would teach me a lesson on being in the moment. But it did. You see, I’m a list-maker. I can’t help it, that’s what I do. I use both technology and paper for my task lists. At work I have a to-do list in my email program. At home I use Gmail’s “tasks” to make (and cross off) personal to-dos.

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Facebook Twitter Google Course 79

Waxing UnLyrical

JULY 13, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Customer Service Writing Google Creativity 75

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

JULY 25, 2012

Guest post by Christopher Wallace. “Now I’ve… had… the time of my life…” A few weeks ago, I enjoyed one of the best massages of my life. You see, sometime last Fall, I bought a Groupon offered by a local masseuse. For $45, she was offering a 90-minute full-body massage. It’s hard for me to justify the usual $1/minute-or-more rate where I live, so the coupon seemed like a nice splurge to treat myself to.

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Waxing UnLyrical

JULY 24, 2012

Folks, I’m really sorry. I know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse. So… just… I’m sorry. Forgive me? OK, let’s catch up, then, shall we? 1. There was no #measurePR chat on May 29. Life was just too crazy. 2. On June 12, Katie Paine joined us – it was a surprise gift!

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Measurement Tools Social Media Google 74

Waxing UnLyrical

JULY 4, 2012

Storm clouds gather. Even if you don’t live in the U.S., you probably heard of the unbelievably harsh storm – a super derecho or land hurricane, see pic – that hit many of us, particularly on the East Coast but apparently as far into the country as Indiana, this past weekend. Image: NASA Goddard Photo and Video via Flickr, CC 2.0. For us, it was Friday night (June 29).

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Hotels Google Facebook Video 68

Bad Pitch Blog

JULY 23, 2012

'Our job requires us to work with a lot of documents and images. So h ere are tools you can use to edit.pdf files and images if a graphic designer''s not the best option at hand. Bend Portable Document Files To Your Will Anyone that''s wanted to edit a.pdf file knows how frustrating it can be. While Adobe Pro lets you edit.pdfs in the same way you might a presentation deck or a word file, it''s not a standard install on the average PR pro''s desktop.

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Web Google Print YouTube 63

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Bad Pitch Blog

JULY 15, 2012

'It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. Somehow it''s fitting that a startup is innovating in this area -- using technology and questionable communication tactics to up the ante. Klip Crosses the Line to Compete Klip has everything a startup needs: millions in funding, a San Francisco-based headquarters and an app best described with shiny new words like mobile, social video and sha

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Video Pitching Pinterest Mobile 63

Bad Pitch Blog

JULY 3, 2012

'A few years ago I was having lunch with a reporter from The NY Times when he suddenly leaned forward, conspiratorially: "You know, Richard, you have a tough job," he said alarmingly. I was curious. "How''s that?" He shrugged. "Well, your client gives us all this information and we do whatever we want with it." After I used my inside laugh, I took another bite.

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