Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
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Cision
JUNE 8, 2015
It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway. The plane finally stopped with its nose on the ground. It was momentarily terrifying for the passengers, 16 of whom suffered minor injuries. The concern of families of the passengers as this news broke and they wondered about the health of their loved ones was palpable, especially as time passed wit
Ronn Torossian
JUNE 17, 2015
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [.] The post Using Lean Management to Communicate in a Great Way appeared first on Ronn Torossian 5WPR Founder Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ReimaginePR
JUNE 24, 2015
If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. A. Pick a topic. B. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something.
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Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Onclusive
JUNE 10, 2015
It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.
Cision
JUNE 29, 2015
It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other. As we were a bit into the second one, I felt a sense of familiarity to the first show. The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match.
Ronn Torossian
JUNE 23, 2015
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [.]. The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founder Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
JUNE 2, 2015
I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Our clients often ask about how to get listed and/or favorably positioned in the vaunted Gartner Magic Quadrant.
Rock the Status Quo
JUNE 30, 2015
If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Every skill gained is improved by experience, clients expect incredible amounts of it no matter what their budget might be, and we are all challenged at finding the time. Enter multitasking!
Deirdre Breakenridge
JUNE 4, 2015
Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.
Onclusive
JUNE 23, 2015
Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
JUNE 19, 2015
This is a guest post by Nova Halliwell, a PR professional in New York City. Forty minutes. That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I don’t know where he is, but he said you could leave if you needed to,” his assistant told me after a half hour. I stayed. Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance.
The Proactive Report
JUNE 30, 2015
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement.
Flack's Revenge
JUNE 22, 2015
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.
Rock the Status Quo
JUNE 1, 2015
Well, not really – but you’ll be amazed what kind of magical wizardry your copywriting skills suddenly gain, just by glancing over these three SlideShare decks. Really. Take a look. If they don’t inspire you, I’ll eat my socks. 1. The 10 Best Copywriting Formulas for Social Media Headlines from Buffer. 2. The secret psychology of persuasive copy (Conversion Conference – Las Vegas 2015) from Nathalie Nahai. 3. 17 Copywriting Do’s and Don’ts: How To Wri
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Onclusive
JUNE 3, 2015
As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued.
Cision
JUNE 30, 2015
As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet. When you use the @ symbol at the start of your tweet to talk directly to someone on Twitter, only that person, as well as anyone who follows both you and that person, will see it.
The Proactive Report
JUNE 23, 2015
By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Resolution Blog
JUNE 17, 2015
So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around. Once you do you can measure how well you're doing. Or not. Which of course is the name of the game here.
Rock the Status Quo
JUNE 11, 2015
When it comes to pitching media or sending out a press release, WHO is just as important as HOW. So who’s responsible for quality of the list? For learning and following best practices when building a media list? Is it the person building a media list or their agency/supervisor? Here’s my take on those questions. (#PRprochat is a Twitter chat for PR and marketing professionals on first Thursdays at 3pm EST.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Melissa Agnes
JUNE 13, 2015
Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood” In this episode of The Crisis Intelligence Podcast
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JUNE 25, 2015
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). Instead, play an active role in getting the most out of the coverage. Here are 10 easy ways to maximize new press using your own internal resources: 1.
The Proactive Report
JUNE 29, 2015
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google’s recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art.
The Resolution Blog
JUNE 25, 2015
5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It's a fast-track for journalists to access important data for news and track the success of their stories.
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