Onclusive
JANUARY 14, 2015
'Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.
Ronn Torossian
JANUARY 5, 2015
'These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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Deirdre Breakenridge
JANUARY 20, 2015
'Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.
Melissa Agnes
JANUARY 5, 2015
'Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Flack's Revenge
JANUARY 21, 2015
'We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, a real grownup decision for Google – a company that famously encourages employee innovation. And, sure, maybe Google Glass did seem like the sad punchline to a cruel geek joke (see the clip above, in which the Daily Show skewers “eye douches” wearin
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JANUARY 6, 2015
'One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued.
Ronn Torossian
JANUARY 19, 2015
'With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.]. The post The Foundation of a Strong PR Campaign appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Deirdre Breakenridge
JANUARY 6, 2015
'It’s t ime to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
Melissa Agnes
JANUARY 4, 2015
'Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days. In this episode of The Crisis Intelligence Podcast, Whitney C. Gibson, an attorney who specializes in internet defamation, and I discuss the challenge of dealing with internet defamation.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
JANUARY 28, 2015
'Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deteri
Polaris
JANUARY 6, 2015
'Think you don’t have time to write a PR brief ? Think again. A well-written brief that provides your PR team with the right information will actually save you time in the long-run. Don’t believe me? Consider the benefits of a written brief for a moment. When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ide
Onclusive
JANUARY 28, 2015
'Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.
Ronn Torossian
JANUARY 27, 2015
'Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.]. The post Never Stop Failing to Impress appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
JANUARY 13, 2015
'A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women.
PR Job Coach
JANUARY 5, 2015
'As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success.
The Proactive Report
JANUARY 5, 2015
'In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.
Rock the Status Quo
JANUARY 26, 2015
'Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Similar Posts You Might Like: Is Pinterest Right For Your Brand? My Alternative to the Suddenly Expensive iStockPhoto.com Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
JANUARY 22, 2015
'Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important … Continued.
Melissa Agnes
JANUARY 29, 2015
I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website. We know that, in most cases, your organization’s website should be the official home base for your crisis communications.
Deirdre Breakenridge
JANUARY 27, 2015
'A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
Ronn Torossian
JANUARY 26, 2015
'In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services?
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The Proactive Report
JANUARY 4, 2015
'Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand. So it’s important enough to spend the required time and effort to create something that correctly reflects who you are.
Rock the Status Quo
JANUARY 7, 2015
'This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0. I have some interesting things planned now that I can focus on my own wants and needs!
Polaris
JANUARY 2, 2015
'A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few. It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.
Melissa Agnes
JANUARY 14, 2015
With social media connecting people around the world and enabling them to communicate with one another in real-time, it only makes sense that the major social media platforms find ways to collaborate with emergency management organizations and facilitate the dissemination of important updates in different types of crises. Over the years, they’ve each developed some form of emergency management tool.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
JANUARY 7, 2015
'Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky. Texas is so big; there are so many rich metaphorical themes I could have plumbed, from Cowboys (link to ancient Cowboy Todd posts) to Austin City Limits, to draft something cute.
Stuart Bruce
JANUARY 5, 2015
'What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity.
The Proactive Report
JANUARY 30, 2015
'On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with -. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand.
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