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Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus. While walking around, one of the Moore students, Ava Mallett , who is earning her BFA degree in Fine Art, was working on her exhibit, the #WhisperMoore Bench.
We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […].
It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ».
Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? Your organic audience includes the people you reach out to through unpaid distribution. For them, it’s not just about buying your product or services.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.” So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Costner risked everything to follow this voice.
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
The following article originally appeared on the AirPR blog. . A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.
Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […].
Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.
When the Coachella Valley Music & Arts Festival started in 1999, it boasted music acts like Beck, Tool and Rage Against the Machine. They were $800,000 in red after that. Fast forward 14 years to last year’s Coachella event and it’s a different story: 190,000 tickets sold resulting in $84 million , making it the world’s “highest-grossing festival,” according to Billboard.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.
One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points.
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. On Tuesday, April 19th at 8:30 p.m.
What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controvers
If you can’t earn your audience’s trust, you won’t earn their business. Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.
Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. Something that I see many organizations suffer from – especially large organizations that have been around for decades – is an information silo’d mindset, and thus culture.
[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […].
Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like a
Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Cision attended and brought back some of the juiciest nuggets to share and learn from: 10.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Welcome to episode #056 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Linskey. I recently had the honor of sitting down with Daniel Linksey, former Superintendent in Chief of the Boston Police Department, to record an episode of the Crisis Intelligence Podcast. Dan was the incident commander during the Boston Marathon Bombing. Within this podcast, Dan shares his first-hand experience of what it was like to manage the Boston Marathon Bombing crisis.
Writing a quality news release takes time. Coming up with a compelling angle, crafting a punchy headline, tightening up each sentence, formatting, editing, and making fixes is no quick or simple task. Taking the time to firm up quality copy will certainly help to make the most of your time and budget, but if you don’t back up your news release with a plan to get the views it needs, it won’t earn maximum results.
Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). You could search the #SocialTools16 hash tag and read through the thousands of tweets – I suggest that you do, if you didn’t attend or see the live stream.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning!
There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Josh Culling, senior vice president at Dezenhall Resources, Ltd., says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché stat
Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. That’s half a million tweets containing this one hashtag. This doesn’t account for any other tweets using different hashtags, tweets that didn’t use any hashtags, Facebook posts, news articles, blog posts, Instagram posts – or anything else that was published and shared online in the hours
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