April, 2010

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Job Search - While you are wading or waiting!

PR Job Coach

'No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years. Despite the good news in The Wall Street Journal on Monday April 19 about hiring of young engineers in Silicon Valley, by and large the outlook for old and young alike is abysmal. Anecdotally and otherwise, I am constantly hearing stories of incredible age discrimination in today’s job market.

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Getting Fired Up About Boilerplates

Bad Pitch Blog

'We received the following words of wisdom from The University of Washington''s Director of News & Information, Bob Roseth: "I’ve always said that boilerplate is fine if you’re from Purdue; anywhere else it’s just empty words." OK, that read''s a bit out of context without the link to a news release in which the boilerplate is longer than the (soft) news.

Brand 48
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Size, Quality, and Perception

Bad Pitch Blog

'A true capitalist will tell you the definition of business is someone out there waiting to steal your customers. If you’re a big company, it may be the little guy you go “feh” to who seems content picking up scraps from your table but really has a far bigger appetite. And if you’re the small guy, you may be thinking your lunch doesn’t have appeal to the biggies until the day you wake up starving to death.

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Malcolm McLaren, RIP: A Story for Marketers

Bad Pitch Blog

'Malcolm McLaren passed away several days ago and as you may know he invented punk. As a guy who is a punk follower from way back when , I followed his career avidly. But I think MM''s greatest invention was Sex Pistols which, if you think about it or take a listen, was a band that wasn''t great musically yet was so raw that if you got a whiff of it you needed to have more.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.