Onclusive
MARCH 8, 2016
I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […].
Deirdre Breakenridge
MARCH 7, 2016
On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals.
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Cision
MARCH 14, 2016
“We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.” . — Steve Clayton, Chief Storyteller, Microsoft. Targeting your audience with ads, coupons, magazines, commercials, etc., isn’t an option if you want to stand out.
ImPRessions - Crenshaw Communications
MARCH 9, 2016
In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers would be newsprint-grimy within an hour.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MARCH 16, 2016
Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […].
Deirdre Breakenridge
MARCH 23, 2016
The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll e
Cision
MARCH 9, 2016
Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben. At Select Management Group, Amy nurtures a group of “talent” helping them better reach their audience and become powerful voices in the digital space.
Ronn Torossian
MARCH 2, 2016
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ReimaginePR
MARCH 12, 2016
On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes.
ImPRessions - Crenshaw Communications
MARCH 22, 2016
As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ). Comments sections themselves, however, are somewhat controversial due to the often seriously negative conversations they can spark, prompting many publications to limit them or do away with them altogether.
Onclusive
MARCH 28, 2016
I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […].
Melissa Agnes
MARCH 21, 2016
photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message. He began the message with the sentence: “Why CRISIS is a bad word,” and followed it up with the following wordplay – People: C reate their problems; R eact by blaming others; I nfer that all will be okay; S ecure themselves behind false claims; I ndependent they become instead of working as a collective; and.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
MARCH 22, 2016
Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.
Ronn Torossian
MARCH 17, 2016
Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.
ReimaginePR
MARCH 8, 2016
We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything. Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring.
ImPRessions - Crenshaw Communications
MARCH 11, 2016
For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year. Not to worry – our team tapped the luck of the Irish to cultivate fresh ideas for generating some good PR around St.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
MARCH 21, 2016
Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch. Whether you’re an aspiring entrepreneur, a mid-level manager, or […].
Marketwired
MARCH 15, 2016
[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.
Cision
MARCH 10, 2016
In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I ’ m both in PR and an influencer. I can uniquely see it from both angles. The fact that major PR firms now have positions like “ Director of Influencer Relations ” makes this heightened concentration on influencer relationships even more evident.
Ronn Torossian
MARCH 7, 2016
When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
MARCH 16, 2016
For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information. But they imply that anyone can learn to do PR with a crash course enabled by reading a few blog posts. Maybe it’s just professional pride speaking, but no one who has built a career likes to think that it comes so easily.
Melissa Agnes
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. In other words, the way you choose to look at risk directly impacts the way you respond to risk and the way you overcome it – or not!
Marketwired
MARCH 17, 2016
No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web? Getting one or two influential content creators on your side can be game-changing for a brand.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
MARCH 30, 2016
If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important.
Ronn Torossian
MARCH 10, 2016
On Monday, March 7th, Peyton Manning officially announced his retirement from football. The week before that was a bit rough as allegations were filed in a Title IX lawsuit against him and his college team, including one female trainer’s claim that Peyton assaulted her sexually in 1996, as well as claims the University of Tennessee team used human growth hormone to enhance function during the time he was part of the squad.
Flack's Revenge
MARCH 28, 2016
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it is shaping up to be another great event.
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