Onclusive
DECEMBER 7, 2016
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].
Cision
DECEMBER 14, 2016
Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active us
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Deirdre Breakenridge
DECEMBER 6, 2016
Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company.
Ronn Torossian
DECEMBER 20, 2016
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever. While there was no clear reason – and thus no clear problem – why the stock fell again, this was scant consolation for a company that cannot seem to recapture the magic.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
DECEMBER 14, 2016
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […].
Cision
DECEMBER 13, 2016
According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game. Unfortunately, most brands do not understand how PR works. As a result, they keep breaking written and unwritten rules.
Deirdre Breakenridge
DECEMBER 12, 2016
A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop. Today I want to challenge that belief that leaders can be only the ones in the corner office. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet.
Ronn Torossian
DECEMBER 20, 2016
You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss. On the other, you have those who believe all the hype about “fake” news is a way to stifle free speech and blackball alternative “news” sources.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Proactive Report
DECEMBER 13, 2016
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” George Was
ImPRessions - Crenshaw Communications
DECEMBER 2, 2016
Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those. Instead of looking for handouts, homeless man hands out resumes…and lands a job. This story just works on so many levels.
Onclusive
DECEMBER 21, 2016
Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].
Cision
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths. Stop me if you’ve heard this said in your office, in casual conversation or at a board meeting. “We’re having a hard time selling the higher-ups on social media.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Deirdre Breakenridge
DECEMBER 21, 2016
A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways. I’m also thankful for the opportunity to find some “me” time, which is a great way to get recharged.
Ronn Torossian
DECEMBER 8, 2016
If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast. Sure, there are people who love the process. They are precise, ordered and careful folks for whom lighting the tree is a spiritual experience.
ReimaginePR
DECEMBER 17, 2016
It just occurred to me that we hadn’t thrown any product reviews your way in a little while, and we’ve stumbled on two that you been using two for a little bit and thought we’d tell you about them. First up is Proposify. It is supposed to help you win business by making the act of creating, sending, tracking and following up on your proposals faster and easier.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before. With the year dwindling down, it’s time to start looking ahead to 2017.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Flack's Revenge
DECEMBER 14, 2016
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill. Luckily, with a little online sleuthing, I was able to get some answers. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts.
Cision
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. By having a more accessible representative behind their content, companies can increase their reliability.
Communications Conversations
DECEMBER 28, 2016
It’s time to give up the ghost. There are no “dream jobs.” Yeah, I said it. And you know why? Because I’m living my “dream job.” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Because the “dream job” is simply unattainable.
Ronn Torossian
DECEMBER 14, 2016
Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles. In fact, multiple major tech companies are working hard to capture your imagination – and your decorating dollars – this holiday season.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
DECEMBER 6, 2016
How to help brands build inclusion in a divided world. We are living in a fascinating and unprecedented time in American history. Our increasing diversity is challenging our mindsets about what it means to be an American institution, corporation, family or brand. The outsized bullhorn of social media, combined with an aggressive political landscape have created an environment where consumers are empowered to use their voices more assertively to leverage their spending power to promote a social o
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.
Steve Barrett on PR
DECEMBER 22, 2016
Noone will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
Cision
DECEMBER 2, 2016
In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
DECEMBER 7, 2016
Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. The biggest reason? The constant drumbeat of visual content. Not everyone has the “machinery” needed to sustain the visual output that Instagram demands. Other companies face different challenges–like Anytime Fitness. “As a franchise system, it’s difficult to capture what’s going on in our 3,000-plus clu
Ronn Torossian
DECEMBER 1, 2016
Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion. At this point, the recall announcement does not include any information about whether or not anyone has been injured due to this defect, nor how the company learned of the issue.
Shift Communications
DECEMBER 14, 2016
Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment. Some companies just aren’t ready to embark on a PR partnership, especially in the healthcare industry – a heavily regulated industry that can be difficult enough to
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