Deirdre Breakenridge
JANUARY 5, 2018
State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to.
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ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JANUARY 16, 2018
The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon. Bezos’ Prime service started out as discounted shipping and other perks for members, but it has grown into a major player in the streaming media marketplace. As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
JANUARY 16, 2018
The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries. He’s developed a helpful checklist with 47 different ways you can make a greater impact, from your own health and well-being to your business and to how you app
Cision
JANUARY 10, 2018
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?
ImPRessions - Crenshaw Communications
JANUARY 9, 2018
As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders.
PRSay
JANUARY 3, 2018
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other s
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 10, 2018
Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales. Who to blame for the down year is very clear, at least to Mike Hawes, CEO of the Society of Motor Manufacturers and Traders.
Onclusive
JANUARY 17, 2018
Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co
Deirdre Breakenridge
JANUARY 25, 2018
PR professionals are known for their strong writing skills and creative storytelling. Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement.
Cision
JANUARY 11, 2018
2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
JANUARY 24, 2018
Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.
Prowly
JANUARY 10, 2018
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine.
PRSay
JANUARY 11, 2018
Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.
Ronn Torossian
JANUARY 30, 2018
These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on that consumer concern by offering what it calls ‘more intelligent cyber security.’. The products and protocols will be advanced by another Alphabet business, Chronicle, which bills itself as a “cybersecurity intelligence and analytics p
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
JANUARY 10, 2018
With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018.
Cision
JANUARY 8, 2018
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keepin
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Amazon. 2017 was like a charmed year for the digital commerce giant.
Deirdre Breakenridge
JANUARY 8, 2018
#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
JANUARY 23, 2018
The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. Even so, our firm is seeing some patterns emerging in the profession and in the marketplace as we look ahead this year: The emphasis on intangible skills will grow. Our firm has conducted a number of studies in this area in collaboration with Dr.
Ronn Torossian
JANUARY 29, 2018
He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice people will trust. Rather’s new program, “The News With Dan Rather,” is set to be a 30-minute show sharing a network with the left-of-center talkers, The Young Turks.
Prowly
JANUARY 3, 2018
Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life. The post How to Set Your Goals so That They Make Any Damn Sense Whatsoever appeared first on Prowly Magazine.
Cision
JANUARY 17, 2018
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. “The near future of digital news may be as tumultuous as the near past,” he wrote.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most missteps aren’t fatal, and many offer lessons for the next time.
Melissa Agnes
JANUARY 24, 2018
Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations are that they are memorable enough, in a negative way, that they can cause doubt in the minds of consumers.
PRSay
JANUARY 18, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.
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